Develop compelling and sustainable product positioning
Develop, own and drive end-to-end product marketing strategies and global marl
Lead cross-functional teams to execute best-in-class product launches and initiatives.
Consistently analyze the market and competitive landscape. Become the internal "expert" on the market and provide recommendations for both product and company direction.
Drive awareness (both internally and externally) of market opportunities, including the challenges that customers face and how our client’s solutions can help solve these challenges.
Collaborate with marketing and sales to develop and execute effective lead generation and sales programs. Work with marketing to routinely evaluate and measure go-to-market program results and adapt plans based on learnings.
Be the champion of the product to sales. Develop and deliver sales and marketing content to help sales drive opportunities to closure. This includes the creation of product "golden" presentations, white papers, technical briefs, video "data sheets", success story collateral, sales enablement tools, competitive information and other unique collateral such as infographics as appropriate.
Develop original content for, and successfully deliver, webinar presentations, conference speaking opportunities, analyst and press briefings and industry articles.
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