Please turn on your javascript Trade Marketing Manager Job, Lahore, Packages Limited - ROZEE.PK

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Job Description

Key Responsibilities:

•       Plan and govern annual Trade Budget and annual Trade Spend

•       Initiate Sales & Operational Planning meeting with all stake holders

•       Design the trade promotional strategy across channels to support in delivering the sales and KPIs targets

•       Define the Trade & POS Elements and resources to be utilized to augment the trade promotions

•       Forecast sales (brand wise and SKU wise) across channels/regions by analyzing the previous sales trend, marketing & trade marketing promotions and taking Production and Sales input (bottom up forecast)

•       Design channel wise planograms and developing merchandising standards for all brands and channels of the organization

•       Ensure visibility standards are continuously met across all regions and channels as per the merchandising planograms

•       Analyze the effectiveness of regional merchandising teams

•       Manage Local Modern Trade and International Modern Trade teams for all regions

•       Oversee the Key Accounts (Key Accounts & Institutions) contracts and implementations

•       Evaluate Trade Terms Structure and finalizing front end/back end margins based on market norms & organization’s bottom line goals

•       Successful implementation of planned and ad-hoc Brand Activations of the BUCP

•       Review Go-To-Market (RTM) strategy of all channels to ensure optimized sales

•       Channel and customer segmentation and classification

•       Deploy asset management mechanism to track all trade visibility assets deployed in trade across all divisions

•       Devise trade building blocks for New Product Launches and ensure its successful execution

•       Initiate new channel development and rural development plans to increase reach and sales of the brands

•       MIS & related tools development and improvement to ensure sales and KPIs are timely and accurately reflecting

•       Support the MIS team in atomization of sales booking/reporting and merchandising processes

•       Lead the retail audit analysis to determine the performance in category volume, value, numeric and weighted growth & share analysis

Job Details

Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Full Time/Permanent
Job Location:
No Preference
Minimum Education:
Degree Title:
Career Level:
Experienced Professional
Minimum Experience:
4 Years
Apply Before:
Dec 17, 2017
Posting Date:
Nov 17, 2017
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Packages Limited

Manufacturing - Lahore

Established in 1956 as a joint venture between the Ali Group of Pakistan and Akerlund and Rausing of Sweden, Packages Limited provides premium packaging solutions for exceptional value to individuals and businesses. We are the only packaging facility in Pakistan offering a complete range of packagin ...Read More

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