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Job Description

Brand Management

  • Collaborate with various functions to deliver content marketing strategy.
  • Assist in planning, implementation and monitoring of the Annual Brand Plan.
  • Monitor e-store performance on a period basis and updated stakeholders accordingly and identify opportunities for improving growth.
  • Assist the Manager Marketing & Brands in coordinating and executing regional/national promotion activities
  • Ensure consistency and effectiveness in brand visibility across trade channels, B2B and B2C segment by conducting periodic surveys/reviews of markets and engaging with the local sales teams.
  • Assist Manager Marketing & Brands in conducting Marketing research per the business need.
  • Repurposing and creating marketing assets which are shareable and downloadable
  • Execute production of corporate publications and other collateral updates.
  • Accountable for social media marketing and using social channels to generate leads.
  • Accountable for maintaining the company website - writing, editing, and proofreading site content, work closely with the technical team to maintain the site, responsible for new features development and getting website bugs/content errors fixed.

Event Management

  • Conceptualize and lead execution of all consumer, trade related and other events across regional/branch offices with sales/marketing teams.

Support PD/Business Development/Exports

  • Key point of contact to collaborate with Product Development, Exports and Technical teams to support new business opportunities into saleable products.
  • Support Manager Marketing & Brands for new products launches/exports.

Marketing Collateral Development

  • Assist in development, designing and production of marketing collateral that includes product catalogues, flyers/brochures for trade, shop boards, corporate presentation, and so on.
  • Independently, oversees proofing and production of the collaterals, working closely with the suppliers to ensure expected standards are met for the deliverable.

Corporate Communications & PR

  • Annual Report:

o   Responsible for coordinating with Finance/Legal for approving content timely for production against agreed timelines. Review and communicate required changes for relevant section with the design agency

o   Assist Manager Marketing & Brands in designing stage of the project.

o   Initiate and complete bidding for printing through third part printers.

  • Newsletter:

o   Leading the development and content compilation and overseeing printing and timely dispatch of the company newsletter.

  • Corporate Website:

o   Timely content updates and ensure smooth functioning of the Website in collaboration with IT and Web management agency

  • Press Release:

o   Timely circulation of press release to members of the press and on social media pages.

o   Update marketing database/mailing list for PRESS

Market Intelligence

  • Conduct periodic market visits per the monthly market visit plan and share Market Intelligence reports with relevant.


  • Generate monthly expenses report for the function.
  • Generate PRs, POs and follow through for invoicing and payments.

Third Party Management

  • Identifying new vendors and managing relations with existing pool of vendors;
  • Conduct performance evaluation and update Marketing database of vendors

Budget Control

  • Monitor and control expenses within allotted budget.
  • Continually identify opportunities to save costs on development and production of collaterals and other areas to drive efficiencies without compromising on the effectiveness of the tools, etc.

Record Management

  • Ensure centralized archiving of marketing collaterals, activities documentation, etc.
  • Review and update record management on a quarterly basis with the Marketing team members.

Job Details

Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Job Location:
No Preference
Minimum Education:
Career Level:
Experienced Professional
Minimum Experience:
5 Years
Apply Before:
Jan 16, 2021
Posting Date:
Dec 16, 2020
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Pakistan Cables Limited

Engineering · 301-600 employees - Karachi

Pakistan Cables Limited, the country's oldest and most reputable cable manufacturer, was established over 5 decades ago in 1953 under the sponsorship of BICC plc of United Kingdom and the Chinoy family. In the subsequent five decades, Pakistan Cables has earned a reputation for itself as a ma ...Read More

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