Posted Dec 16, 2020 6 views
Brand Management
- Collaborate with various functions to deliver content marketing strategy.
- Assist in planning, implementation and monitoring of the Annual Brand Plan.
- Monitor e-store performance on a period basis and updated stakeholders accordingly and identify opportunities for improving growth.
- Assist the Manager Marketing & Brands in coordinating and executing regional/national promotion activities
- Ensure consistency and effectiveness in brand visibility across trade channels, B2B and B2C segment by conducting periodic surveys/reviews of markets and engaging with the local sales teams.
- Assist Manager Marketing & Brands in conducting Marketing research per the business need.
- Repurposing and creating marketing assets which are shareable and downloadable
- Execute production of corporate publications and other collateral updates.
- Accountable for social media marketing and using social channels to generate leads.
- Accountable for maintaining the company website - writing, editing, and proofreading site content, work closely with the technical team to maintain the site, responsible for new features development and getting website bugs/content errors fixed.
Event Management
- Conceptualize and lead execution of all consumer, trade related and other events across regional/branch offices with sales/marketing teams.
Support PD/Business Development/Exports
- Key point of contact to collaborate with Product Development, Exports and Technical teams to support new business opportunities into saleable products.
- Support Manager Marketing & Brands for new products launches/exports.
Marketing Collateral Development
- Assist in development, designing and production of marketing collateral that includes product catalogues, flyers/brochures for trade, shop boards, corporate presentation, and so on.
- Independently, oversees proofing and production of the collaterals, working closely with the suppliers to ensure expected standards are met for the deliverable.
Corporate Communications & PR
- Annual Report:
o Responsible for coordinating with Finance/Legal for approving content timely for production against agreed timelines. Review and communicate required changes for relevant section with the design agency
o Assist Manager Marketing & Brands in designing stage of the project.
o Initiate and complete bidding for printing through third part printers.
- Newsletter:
o Leading the development and content compilation and overseeing printing and timely dispatch of the company newsletter.
- Corporate Website:
o Timely content updates and ensure smooth functioning of the Website in collaboration with IT and Web management agency
- Press Release:
o Timely circulation of press release to members of the press and on social media pages.
o Update marketing database/mailing list for PRESS
Market Intelligence
- Conduct periodic market visits per the monthly market visit plan and share Market Intelligence reports with relevant.
Administration
- Generate monthly expenses report for the function.
- Generate PRs, POs and follow through for invoicing and payments.
Third Party Management
- Identifying new vendors and managing relations with existing pool of vendors;
- Conduct performance evaluation and update Marketing database of vendors
Budget Control
- Monitor and control expenses within allotted budget.
- Continually identify opportunities to save costs on development and production of collaterals and other areas to drive efficiencies without compromising on the effectiveness of the tools, etc.
Record Management
- Ensure centralized archiving of marketing collaterals, activities documentation, etc.
- Review and update record management on a quarterly basis with the Marketing team members.
Job Details
Pakistan Cables Limited
Pakistan Cables is the premier cable manufacturer and market leader in Pakistan. Conceived in 1953 by our founder, the late Mr. Amir S. Chinoy, a well-known entrepreneur and industrialist of Pakistan, the company has continuously strived to attain excellence by maintaining quality standards par excellence. Pakistan Cables is the only cable manufacturer with a history of foreign affiliations with international cable manufacturers of stature. Between 1953 and 1993 Pakistan Cables operated under the authority of British Insulated Callender’s Cables (BICC). BICC was one of the world's leading cable companies of the world during this period. During 2010-2017 General Cable, a Fortune 500 company remained a minority shareholder in Pakistan Cables holding 24.6% of the company equity.
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