We are looking for PPC / Google AdWords Expert. Candidate will be responsible for managing various PPC campaigns On Google/Bing and also ensure that they are optimized to deliver the maximum ROI for the company.
- Improve ROI for PPC campaigns through proactive bid and position changes.
- Improve traffic quality through keyword research, use of negative keywords, and omission of poor quality keywords.
- Improve CTR through A/B testing
- Should have first-hand knowledge of Google Analytics.
- Improve conversion and navigation paths through testing different landing pages and identifying best performers.
- Run A/B Split and multi-variate PPC tests, assess outcomes and improve campaigns
- Create and distribute PPC ROI reports, conversion reports, and keyword and campaign performance reports
- To do a complete analysis of website along with their recommendations.
- To do in-depth keyword analysis using different tools.
Job Details
Pakistan Refrigeration was established in 1980 as an Electronics Appliances Retailer and After Sales Service provider, however due to the changing built environment and the growing needs of our Clients; it became necessary to broaden the services that could be provided by Pakistan Refrigeration, so as to offer maintenance and operational services of HVAC and Split A/C Units. The company has been providing its services and supplies in business segments including Energy Infrastructure, Food Sector, Healthcare, Transportation etc. Pakistan Refrigeration has successfully continued to diversify their services by offering our consumers the specialist individual attention and solutions required according to their tailored needs and wants. Pakistan Refrigeration sees teamwork on every project as the key success element and is responsible for creating this environment. The over-all project manager is duty-bound in ensuring efficient and regular communication to all stakeholders and at all levels. Pakistan Refrigeration has always believed in a hands-on approach on all projects that is why a Director of the firm will always be in control of the key functions on our projects. Pakistan Refrigeration is equipped with the latest technology and has the necessary staff and resources to ensure the best professional service is provided at all times. The company for more than a decade has been enjoying an excellent reputation in the market be it their walking customers or their corporate clients. Despite the competitive situation in the home appliances business, Pakistan Refrigeration has been able to sustain its position and stature in the market and will continue to strengthen its personnel, thereby retaining strong market position. If you have any questions regarding prequalification of our company, please do not hesitate to contact us.
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