Marketing Specialist

Pakistan Revenue Automation (Pvt) Ltd

Islamabad , Pakistan

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Posted Apr 08, 2025 212 views Report Job

We are seeking a dynamic and results-driven Marketing Specialist to lead our marketing efforts in promoting our software products and services. The ideal candidate will develop and execute strategic marketing campaigns to drive brand awareness, lead generation, and customer acquisition in the competitive tech industry. He will collaborate with cross-functional teams, including sales, product development, and design, to create compelling messaging and ensure our software solutions reach the right audience.

Key Responsibilities:

1. Strategy & Planning:

Develop and implement a comprehensive marketing strategy aligned with business goals.
Conduct market research to identify trends, customer needs, and competitive positioning.
Define target audiences and create buyer personas for effective segmentation.

2. Digital & Content Marketing:

Oversee digital marketing campaigns, including SEO, SEM, email marketing, and social media.
Manage content creation (blogs, whitepapers, case studies, videos) to establish thought leadership.
Optimize website and landing pages for lead generation and conversion.

3. Product & Brand Marketing:

Collaborate with the product team to create go-to-market (GTM) strategies for new software releases.
Develop compelling messaging and positioning for software products.
Ensure consistent branding across all marketing channels.

4. Partnerships & Events:

Identify and manage partnerships with industry influencers, tech communities, and media.
Plan and execute virtual and in-person events (webinars, conferences, trade shows).

Qualifications & Skills:

Education: 4-year Bachelor’s degree or a related field (MBA a plus).

Experience: 3+ years in marketing, preferably in a SaaS/software company.

Technical Skills:

Proficiency in digital marketing tools (Google Ads, LinkedIn Ads, Facebook Ads).Familiarity with CRM (Salesforce, HubSpot) and analytics platforms (Google Analytics).
Basic understanding of software development lifecycle (SDLC) and Agile methodologies.

Soft Skills:

Strong leadership and project management abilities.
Excellent communication and storytelling skills.Creative, data-driven, and adaptable to fast-paced environments.

Skills

Digital Marketing Management Event Marketing Strategies Vendor Relations Management Business Development Process

Job Details

Industry:

Information Technology

Functional Area:

Marketing

Total Positions:

1 Post

Job Shift:

First Shift (Day)

Job Type:

Contract

Department:

Commercial Projects

Job Location:

Islamabad, Pakistan

Gender:

No Preference

Age:

18 - 50 Years

Minimum Education:

Bachelors

Degree Title:

4-years Bachelor’s degree or a related field (MBA a plus).

Career Level:

Experienced Professional

Minimum Experience:

3 Years (3+ years in marketing, preferably in a SaaS/software company.)

Apply Before:

May 19, 2025

Posting Date:

Apr 08, 2025

Pakistan Revenue Automation (Pvt) Ltd

Information Technology · 1001-1500 employees - Islamabad

Pakistan Revenue Automation (Pvt.) Ltd. (acronym – PRAL) has extensive experience of working with federal and provincial tax and revenue agencies to provide wide variety of tax and revenue collection solutions. Since its incorporation in June, 1994, PRAL has been involved in the development of wide array of tax and revenue related solutions pertaining to Income Tax, General Sales Tax, Federal Excise, Customs, Capital Value Tax, Provincial Sales Tax & Services. etc. Over more than two decades of services, PRAL has gained valuable experience of increasing efficiency and efficacy of tax and revenue agencies through use of latest Information and Communication Technologies with Business Process Improvement / Re-engineering. PRAL has also proven its expertise in the areas of software development, project management, technical advisory and consulting services, managing data centers, large databases management, network administration, software implementations, trainings and data entry services. This wide spectrum of services offered by PRAL facilitates our valued customers looking for One-Stop Shop solutions from conceptualization to post-implementation operations. The essence of PRAL’s business strategy is to develop sustainable partnerships with its customers thus acting as a catalyst in transforming and adapting its IT solutions and integrating these to the “New Wave of Technological Innovations” to meet the global requirements of tax and revenue agencies.