Communication Manager

Main Responsibilities:

The Communications Manager will create, implement and oversee communications programs, be it internal or external, that effectively describe and promote PSW and its services. This role provides supervision and direction to staff and often works in conjunction with the Change Management and Domain team. The ultimate responsibility of the Communications Manager is to implement the Communications Strategy for the project, coordinate the design and implementation of an integrated information system and formulate a multi-stakeholder participation plan. The role reports to the Head of Marketing and Communications.

The following are the key responsibilities: 

Communications:

• Support and supervise the implementation of the PSW communications strategy, stakeholder engagement plan, and information dissemination mechanisms for PSW including information on objectives, audiences, messages, resources, timescales, tools, and activities.
• Help design, develop, implement, and supervise communication and outreach/advocacy strategies, including media strategies and developing digital platforms (print, electronic, website, social, and other media).
• Help develop and produce communication and advocacy instruments and all promotional materials, including briefing materials, press releases, brochures, flyers, and articles and coordinate its dissemination through effective channels.
• Regularly conduct communication need assessments of different stakeholder groups and suggest targeted interventions for effective communications.
• Ensure the implementation of communication plans including event planning and management, drafting content and key messages using various formats and media, and packaging communication material appropriate to local context and nuances.
• Support the Marketing and Communications team in developing user-friendly and high-quality Information, Education, and Communication (IEC) material (such as handouts, posters, brochures, video documentary films and photo documentation, success stories booklet etc.) in Urdu and English for communication of PSW activities to relevant public and private stakeholders.
• Prepare annual work plan for workshops, trainings, meetings, and seminars that will be conducted regularly, and work closely with the relevant PSW teams for its implementation.
• Develop communication tools such as newsletters, newswires, town halls, digital check-ins to promote ownership, brand loyalty and effective communications within the PSW teams based in Islamabad, Karachi, and other major cities.
•  Anticipate and act upon any additional communication-related needs as and when they arise.

Media Engagement:

• Lead and supervise the communications and press relations team.
• Plan and implement regular press/media engagement activities to ensure high visibility of the program and its various components.
• Design and implement press/media including digital media interventions for trader awareness and education including but not limited to press briefings, documentaries, interviews, podcasts, blogs, Op-Eds, press releases etc.
• Support the development of new content for PSW digital media platforms.
• Liaise with journalists, business writers, and counterparts in the development community and the corporate sector to ensure widespread coverage of relevant events and projects.
• Keep informed on the latest industry communication tools through constant upgradation of qualifications and skills.

Content Management:

• Manage, supervise, and regularly update the content posted on the PSW website, Tradeverse – The Trade Information Portal of Pakistan, Port Community System PCS and other PSW portals
•  Devise and implement procedures for regular exchange of information between PSW, Customs, and Other Government Agencies (OGAs) for keeping the content updated at all public sites/portals
• Ensure compliance with relevant rules and regulations regarding the publishing of PSW-related content on the website and other portals.
• Provide support to the Domain Team in developing/implementing an effective change management strategy.
• Supervise and edit the content of PSW’s published material on all media.

Resource planning and supervision

• Help plan shared resource allocation such as technical content writers assigned to the department.
• Develop KPIs for the Communication Team and help assess/manage their performance.
• Liaise and coordinate with media partners, advertising agencies, production houses, and other teams engaged by PSW to ensure the timely delivery of communication products.
• Develop standardized templates for PSW’s presentations, reports, and other published material for onward dissemination.
• Assist PSW employees in the drafting of reports, official documents, presentations etc.
• RFP review and development. Marketing budget development and cost tracking

Required Skill-Set:

• Master’s degree in relevant field (Marketing, Media, Management, Mass Communication & Journalism) from HEC recognized University or preferably from a foreign University. 
• 7+ years of progressively responsible and relevant professional work experience in communication, print, broadcast, and/or new media, preferably with international institutions.
• Demonstrated experience in the field of journalism, communications, external relations, public affairs, public relations or corporate communications, and media releases of multi-disciplinary projects.
• Extensive experience and judgment to plan and accomplish goals
• Desirable previous media management-related work experience

Additional Information:

• Applicant must be willing and able to travel as needed.
• A confident communicator and presenter
• Strong writing, editing, proofreading, layout, and design, and professional printing/publishing skills are essential, including the ability to present concepts verbally
• Excellent organizational and planning skills
• Superior project management and time management skills
• A wide degree of creativity and latitude
• Strong knowledge and understanding of current trends in digital media/social media
• Self-motivated with a positive and professional approach to management.
• Effective in using both traditional communications (radio, community approaches) and new media (social media, alternative media).
• Skilled in communicating and facilitating multi-stakeholder dialogues involving governments, donors, the private sector, academia, and bilateral/multilateral.
• Effective in event planning and management.