Posted Dec 01, 2022 509 views
Main Responsibilities
- Drive and review internal and external communications and ensure that all promotional and marketing materials meet the company’s brand identity
- Manage ongoing pieces of communications work and recommend techniques to improve PSW’s public image
- Track and report analytics on marketing and communications campaigns and coordinate promotional events and branding activities.
- Optimize PSW’s ability to share digital assets, particularly within the context of a single management structure.
- Improve constituent data-sharing, particularly between PSW staff and traders, partners, OGAs, and other relevant stakeholders.
- Develop a strong practice of digital literacy across PSW to empower staff at all levels and in all areas of PSW’s work to leverage the potential of digital communications.
- Provide support and guidance for smaller PSW affiliates as they develop their own digital strategies.
- Write and edit a variety of different content to support internal and external communications and marketing efforts
- Assist the communications team in designing and implementing 360 -degree communications and marketing campaigns as per PSW’s communications policy to further company objectives.
- Monitor analytics and create reports detailing the successes and failures of communications campaigns, branding initiatives, and outreach strategies
- Stay up to date on industry trends and make recommendations for adjustments to communications strategies and practices
- Conduct market research to identify trends and needs along with competitor activity.
- Coordinate volunteers, support staff, vendors, and more to support promotional events
- Perform outreach to relevant groups, influencers, and brand ambassadors, and build strategic partnerships to grow brand recognition.
- Work with the Communications team and empaneled agencies to deliver high-impact stories, increase brand recall and loyalty
- Work in cross-functional teams to execute projects within timelines and compile reports on marketing activities
Required Skill Set
- Sound editorial judgment and ability to generate stories to further an organization’s objectives
- Exceptional communications and presentation skills with the ability to write, speak and edit in English and Urdu
- Ability to analyze and present with credibility, translate technical and complex information, and test levels of understanding clearly and concisely for diverse audiences
- Strong knowledge of, and experience with organizational development of civil society organizations in challenging environments, and ability to inform content, materials development, and methodology of organizational development activities.
Job Details
Work Environment
Supervisor’s gender:
Percentage of female coworkers:
Pakistan Single Window
Pakistan Single Window (PSW) is an ICT-based system in Pakistan providing a single window for trade. PSW is a facility that allows parties involved in trade and transport to lodge standardized information and documents at a single-entry point to fulfill all import, export, and transit-related regulatory requirements. If information is electronic, then individual data elements need to be submitted only once. PSW will connect relevant government departments with each other and with economic operators like importers, exporters, customs agents, shipping agents, transporters etc, in Pakistan for efficient management of cross border trade. It will provide the ease and transparency in achieving compliance with relevant regulatory requirements, through an on-line facility, that will intelligently handle the information for each transaction without the need to provide same information more than once or to physically visit such government departments. Pakistan has committed to implement various provisions of World Trade Organization’s (WTO) Trade Facilitation Agreement that includes implementation of a National Single Window (NSW) system before February, 2022. Pakistan also needs PSW implementation to overhaul management of its external trade for reducing time, cost and complexity involved to improve its position in various global rankings on competitiveness and ease of doing business. Guiding vision and mission objectives: VISION: Pakistan will establish a world-class automated hub by 2022, offering services and creating efficiencies, to reduce cross border trade related costs, time and complications for improved trade facilitation and compliance. MISSION: Improve cross-border trader processing by providing centralized ICT based services, simplified processes, effective and reliable automation, harmonized data exchange and risk-based selectivity in enforcement of government’s regulations.
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