Posted Jun 08, 2023 530 views
SCOPE OF WORK
The Marketing & Communications Department seeks to promote the core work and services of PSW through social media. In this regard, we are looking to engage a professional and skilled Podcast Host to present and moderate a series of informative and engaging podcasts in support of PSW’s integrated marketing and communications strategy. The podcast host will play a crucial role in presenting the content in an engaging and accessible manner to a wide range of audiences, including importers, exporters, government officials, and trade professionals.
Under the supervision of HOD Communications, the specific roles and responsibilities of the Podcast Host are:
Planning and Research:
- Research and analysis to develop an insightful and strategic understanding of PSW’s core work and services, key messages and target audiences
- Develop an understanding of topics related to trade facilitation, import/export procedures, and the role of the Pakistan Single Window
- Collaborate with the PSW Marketing and Communications team to understand the key messages and objectives of each podcast episode
- Assist with script development for each episode, ensuring clarity, accuracy, and alignment with overarching communications objectives
Hosting
- Host Trade Talks podcast episodes, creating a welcoming and conversational atmosphere
- Conduct Trade Talks podcast interviews with subject matter experts, industry leaders, and stakeholders in an insightful manner
- Moderate interviews and conversations to highlight PSW’s core work and services and/or key messages in a smart and subtle manner
- Appear in content created for the promotion of each episode
Communication and Collaboration
- Maintain regular and effective communication with the PSW team to align on podcast topics, guest speakers, and podcast schedules
- Collaborate with the PSW team to ensure accuracy and consistency of the content presented
- Seek feedback and incorporate suggestions provided by the PSW team to improve the quality and relevance of the podcast
Note: All tasks/work done by the Podcast Host are dependent on the discussion and approval of the Communications team and HOD Marketing and Communications.
DELIVERABLES & ASSIGNED DUTIES
- Captivating and dynamic hosting for each podcast episode
- Adherence to the agreed-upon schedule for timely delivery of episodes (at least, but not limited to one per month)
- Regular communication and collaboration with the PSW Marketing and Communications team
- Assistance in the development of the podcast script
LOCATION AND SCHEDULE
For the foreseeable length of this agreement, the podcast will be recorded once a month in Islamabad, Pakistan. The frequency may increase and any changes to this will be communicated well in advance by the PSW team.
REQUIRED SKILLS AND QUALIFICATIONS
- Substantial experience in hosting broadcast shows, with a proven track record of successful programs
- Excellent oral communication skills, captivating on-air presence and interviewing skills
- Creativity in presenting information in an entertaining and informative manner
- Ability to give actionable recommendations
- Creativity in presenting information in an engaging and entertaining manner
- Familiarity with trade facilitation, import/export procedures, and the concept of single window platforms will be an added advantage
- Ability to work collaboratively and adapt to feedback and suggestions
EXPERIENCE
Relevant field experience of a minimum of 3-5 years
Job Details
Diversity Inclusion:
Pakistan Single Window
Pakistan Single Window (PSW) is an ICT-based system in Pakistan providing a single window for trade. PSW is a facility that allows parties involved in trade and transport to lodge standardized information and documents at a single-entry point to fulfill all import, export, and transit-related regulatory requirements. If information is electronic, then individual data elements need to be submitted only once. PSW will connect relevant government departments with each other and with economic operators like importers, exporters, customs agents, shipping agents, transporters etc, in Pakistan for efficient management of cross border trade. It will provide the ease and transparency in achieving compliance with relevant regulatory requirements, through an on-line facility, that will intelligently handle the information for each transaction without the need to provide same information more than once or to physically visit such government departments. Pakistan has committed to implement various provisions of World Trade Organization’s (WTO) Trade Facilitation Agreement that includes implementation of a National Single Window (NSW) system before February, 2022. Pakistan also needs PSW implementation to overhaul management of its external trade for reducing time, cost and complexity involved to improve its position in various global rankings on competitiveness and ease of doing business. Guiding vision and mission objectives: VISION: Pakistan will establish a world-class automated hub by 2022, offering services and creating efficiencies, to reduce cross border trade related costs, time and complications for improved trade facilitation and compliance. MISSION: Improve cross-border trader processing by providing centralized ICT based services, simplified processes, effective and reliable automation, harmonized data exchange and risk-based selectivity in enforcement of government’s regulations.
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