Posted Oct 04, 2019
Brand Manager Responsibilities Include:
- Analyzing our brand positioning and consumer insights
- Helping shape and communicate our vision and mission
- Translating brand elements into plans and go-to-market strategies
Job brief
We are looking for an experienced Brand manager to help us build our brand and raise brand awareness. You’ll work across all levels and departments of our organization to find what makes us unique and communicate it to the world.
What does a brand manager do?
Brand managers are the people who shape a company’s outward image. To do that, you’ll need to uncover consumer insights and deliver innovative marketing campaigns. We’ll turn to you to learn what can attract our customers and prospects and how we can improve customer experience.
If you’re creative, possess a strategic mind and have experience in implementing targeted brand campaigns, we’d like to meet you.
Ultimately, you’ll help us improve our company’s reputation and drive growth.
Responsibilities
- Analyze brand positioning and consumer insights
- Shape and communicate our vision and mission
- Translate brand elements into plans and go-to-market strategies
- Manage a team of marketing people working on brand initiatives
- Lead creative development to motivate the target audience to “take action”
- Establish performance specifications, cost and price parameters, market applications and sales estimates
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs
- Monitor market trends, research consumer markets and competitors’ activities
- Oversee new and ongoing marketing and advertising activities
- Monitor product distribution and consumer reactions
- Devise innovative growth strategies
- Align the company around the brand’s direction, choices and tactics
Job Details
Pakson International Plastic Industries
pPAKSON INTERNATIONAL PLASTIC IND. was founded in 1991, and have been working to produce high quality moulded furniture, plastic steel furniture, households & moulded flower pots, etc with the brand name �BOSS� in Pakistan. With these years of experience, BOSS has earned good business reputation. �BOSS� always insists on principles of honesty and clear-cut target as the ultimate goal, �a complete well coordinated moulded furniture, plastic steel furniture & households etc� In order to guarantee the manufacturing of the finest quality products in Pakistan. When Pakson Int'l Plastic Ind., opted to go for �BOSS� as her brand name as well this provide, a really tough but highly beneficial decision for the company and its customers. Pakson Int�l Plastic Ind.�s (BOSS) services, policies of competitive prices, strict quality control and regular delivery is the cause of its success. Pakson Int�l Plastic Ind., (BOSS) did it, thanks to the brand name �BOSS� which consistently kept capturing our nerves for designing and producing only the best. Credit goes to its valued customers who appreciated �BOSS� products and opted to buy value for their money. Dedication to our initial commitment of giving complete moulded furniture, plastic steel furniture, households & moulded flower pots, added which the overwhelming reception of the quality in the market has today brought to the level of presenting a comprehensive range of moulded furniture. While spending our wings the only factor which has been kept a constant concern and consideration is the name BOSS. We had to do every thing living upto the name. The way of attempt and creation with firm and steady management made �BOSS� is famous all over the country as well as other countries of the world. From the choice of raw materials �100% Pure Furniture Grade Resin� production system to a rigorous quality control procedure and in accord to international standard, so that �BOSS� products has achieved the quality that fu
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