· Plan marketing and branding objectives.
· Expand product solutions and offerings.
· Prepare marketing strategies alongside other company executives and staff.
· Analyze market trends and recommend changes to marketing business development strategies based on analysis and feedback.
· Prepare and adhere to budgets and calculating Return on Investments.
· Oversee creation and delivery of press relaeses, advertisements and other marketing material.
· Design print ads and publications ensuring brand messages are consistent collaborating with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities.
· Gather and analyze customer insight by engaging consumers on social media and using data driven analytics.
· Deepen relationships with all media to ensure the most effective messaging and positioning of the organization.
· Performs other related duties and tasks as required -- i.e. bills of material, production routings, etc.
The Creator has gifted this Universe with number of precious things and one of them is PEARL, the most beautiful creation found in the oceans but only lucky people can get this out of the ocean. After pouring into lifetime efforts and number of year's struggle in the field of manufacturing candies and confectionery we too got the pearl of candies and we named our factory as "PEARL CONFECTIONERY (PVT) LIMITED". Our History Pearl Food Industries was established in 1982 with bright vision and dedication which have now ultimately been converted into M/s. Pearl Confectionery (Pvt) Limited [PCL] and entered into corporate sector in Pakistan. Today it is one of the largest confectionery manufacturer and exporter in the Country.