· Plan marketing and branding objectives.
· Expand product solutions and offerings.
· Prepare marketing strategies alongside other company executives and staff.
· Analyze market trends and recommend changes to marketing business development strategies based on analysis and feedback.
· Prepare and adhere to budgets and calculating Return on Investments.
· Oversee creation and delivery of press relaeses, advertisements and other marketing material.
· Design print ads and publications ensuring brand messages are consistent collaborating with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities.
· Gather and analyze customer insight by engaging consumers on social media and using data driven analytics.
· Deepen relationships with all media to ensure the most effective messaging and positioning of the organization.
· Performs other related duties and tasks as required -- i.e. bills of material, production routings, etc.