Social Media Consultant

Background:

The Penny Appeal way of doing charity is simple - we take small change and make a BIG difference with it! Our unique approach makes charitable giving affordable and rewardable, and allows us to transform lives in ways that cost you just a few pennies each day. The donations provide aid to poor and needy people in over 30 crisis-hit countries worldwide. We can help build wells, care for orphans, deliver urgent medical aid and healthcare, provide nutritious meals, open schools, orphanages and mosques, care for the elderly and much more.

Objective:

Penny Appeal is seeking Social Media Consultant/firm, based in the Islamabad Office, for 06 months. Under the supervision of the CEO-Pakistan, the Social Media Consultant will be responsible for ensuring Penny Appeal is visible, engaging, respected and active in online spaces, working towards a clearly defined set of goals that supports Penny Appeal’s strategic global vision.

The successful candidate/firm will work as part of an integrated team to develop and translate evidence-based strategy into measurable and planned action, identifying and resolving problems as they arise. The Social Media Consultant will provide sound strategic recommendations at short notice amidst competing operational demands.

Penny Appeal has clear and focused social media growth targets. Facebook and Twitter will be the main platforms and aiming to reach 50,000 followers on Facebook and Twitter by the end of 2017. Effective online communication is key to our success – the Social Media Consultant/firm will be responsible for leading this work.

Scope of Work:

 The consultant/firm will be contracted to:

• Design and implement a public awareness strategy to increase awareness on the achievements of the project based on the review of existing communications / public awareness tools and assessment of their effectiveness on social media.
• Conceptualize, develop layout, format and design all promotional materials and activities agreed as part of the public awareness strategy to advertise project products to target audience and social media. Script and shooting of video for public service announcement should be developed and should not be less than 30 seconds.
• Managing all social media accounts for Penny Appeal Pakistan, ensuring that appropriate and engaging content (text, images, videos, infographics etc) is being sourced, prepared and shared on a daily basis. This includes responding to, and managing, public enquiries received via social media channels and ensuring that all institutional policies (brand, child protection, gender equality, disability inclusion etc) are adhered to.
• Prepare case studies on the current projects to highlight project’s success stories, good practices and lessons learned.
• Travel to the four selected project sites (Islamabad, Sohawa, Muzaffarabad, Chaksawari,Khanewal) to capture success stories, good practices and/or lessons learned for dissemination through promotional materials and to social media as necessary. Submit document and report activities highlighting progress, achievements and success stories of project.
• Develop an inventory of media and public relations professionals / agencies that can be utilized during project implementation, and facilitate contact with them when necessary. Social media sites must also be monitored to have better coverage.
• Define and monitor targets and benchmarks to measure the success of the social media strategy.
• Working with Penny Appeal UK staff in both development and humanitarian settings to collect and develop engaging content for multimedia digital platforms, including text, images, video and graphics suitable for use in fundraising, media, advocacy and communications efforts. 
• Working towards the strengthening of the overall capacity of Penny Appeal staff to effectively use and integrate strategic online communication in line with accepted principles, practices and standards.
• Refining and updating social media content with a focus on Penny Appeal’s programmes, strategy and successes. Keeping an overview of developing trends in social media and keeping the CEO Pakistan and other key colleagues abreast of such trends.
• Monitoring and analysing social media impact and refining approaches accordingly, sharing results with the CEO Pakistan via formal and informal reporting.
• Using Penny Appeal’s systems to ensure that all communications materials are shared, catalogued and backed up.
• Support promotion and management of Penny Appeal’s brand on social media.
• Features to enable interaction of social mediums with official website.

 Deliverables:

• Social media strategy.
• Implementation of the strategy leading to increased usage of developed knowledge systems.
• A comprehensive public awareness strategy for the projects.
• Final Report on Consultancy which should show the methodology used, activities undertaken, successes, challenges, results (planned and unplanned), lessons identified and recommendations on how to address those lessons.  

Duration of Assignment: 

The duration of the consultancy will be for 06 months.

Payment Schedule:

Penny Appeal will pay the Consultant in the following instalments:

• 25% advance to consultant after signing the contract for initiating the above assignment.
• 40 % in the middle of the assignment i.e Development of Social Media Campaign & Submission of report.
• 35 % after the successful completion of the assignment and submission of the assignment completion report.