At core, I am a Marketing strategist who has always had a strong inclination towards writing. I believe that effective communication requires great content that can only come from a writer who understands marketing as thoroughly as vocabulary. I have had extensive experience working with brands, start-up companies and film makers. I am passionate about my work and always thrive on creativity and innovation. I am a team player who believes in building strong relationships and teams in order to achieve common work goals.


Feature Films
Givers And Takers


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Digital Marketing Consultant
Transform Solutions
Jul 2018 - Present | Karachi, Pakistan

Leading marketing operations and business development to ensure consistent company growth by actively creating marketing strategies for clients to achieve their marketing goals. Taking projects that range from social amplification campaigns, growth hacking activities, technology developments and generating creative concepts. Working closely with generation, sales conversions and customer retention. Seeking new opportunities for company growth and maintaining close relations with existing clients.

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Head Of New Ventures and Communications
Red Tape Media
Feb 2017 - Jun 2018 | Karachi, Pakistan

Heading activities in special build projects such as media activations and events along with bringing innovation to the company. Liaison and assistance to Marketing and Sales team to brainstorm innovative solutions for projects. Preparing collateral for sales teams to attract potential clients and creating engaging proposals. Creating partnerships in the industry to build more value for the organization. Maintaining and strategy for all external communication pertaining to the company on all digital platforms along with working closely with design teams to achieve desired goals.

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Head Of Social Media
Apr 2016 - Jul 2017 | Karachi, Pakistan

Managing digital operations for Dalda, National Foods, Zong, UBL, Haier Mobile, Brighto Paints, Tissot, Mortein, Interwood and Sufi along with instigating creative strategy. Managing and leading design and social media teams to achieve short-term and long-term goals in respect to social media activities. Working in alignment with creative teams to create and execute ideas

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Creative Manager
Echo DMC
Feb 2015 - Apr 2016 | Karachi, Pakistan

Managing digital marketing activities for local and multi-national brands like Diamond Paints, Weetabix, Lakhany Silk Mills, BBQ Tonight, The Health Foundation, Rent My Car and Ginsoy along with creating digital strategies and working with graphic designers as well as content writers to execute ideas and achieve goals.

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Senior Communications Specialist
Lane 12
Jan 2013 - Feb 2015 | Karachi, Pakistan

Generating content for brands along with devising content strategies and product pitches for digital campaigns on Facebook, Twitter, Google plus, Pinterest and Myspace. Helping develop strategies for contests and applications to create user engagement. Actively taking part in brand strategy and creating design strategy for brands. Working with creative departments to cater to brand needs and implementing effective ways for consumer interaction. Managing brands

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The Express Tribune
Jan 2010 - Jan 2013 | Karachi, Pakistan

Started on the Web Desk for the paper and then shifted to the Sports Desk. Responsible for sub-editing stories along with reporting stories of my own and creative assistance during page-making.


Iqra University
Bachelors, Bachelors in Business Administration, BBA‎
Marketing (Brand Management, Consumer Behavior)


4 Years Business Strategy
4 Years Digital Marketing
5+ Years Digital Project Management
3 Years Hiring And Team Building
2 Years Interactive Creative Direction
3 Years Marketing Communications
Less than 1 YearMicrosoft Applications
2 Years Writing Proposals
5+ Years Written & Oral Presentation Skills


Expert English