An ambitious creative and highly motivated individual who has a passion for the retail industry and an uncompromising commitment to quality and outstanding customer service, Having a proven track record of maximizing retail sales by providing a great shopping experience for customers and a comprehensive management, planning and support service to all retail staff. Able to create a unique experience for customers by giving them easy access and guidance to all store department from beginning to end.


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Store Manager
Splash LLC (Landmarkgroup UAE).
Aug 2011 - Oct 2018 , United Arab Emirates

Responsible for managing day-to-day operation of the store, as well as setting customer service standards, and launching initiatives to hit sales targets. As well as developing and motivating a team, whilst ensuring everyone adheres to company policies and procedures.
Driving operational, visual and customer service standards in store.
Monitoring and reviewing store performance on a regular daily, weekly and monthly basis.
Implementing store compliance and health and safety procedures.
Maximizing sales through effective merchandising and marketing.
Deciding on store layouts.
Recognizing and rewarding good staff performance.
Monitoring product availability levels throughout the day and replenish stocks to ensure 100 availability.
Developing business links within the local community.
Working with the visual team to manage displays within the store.
Recruiting the right people with the right behaviors in to the right jobs and ensuring they are given access to the right training.
Actively monitoring competitor activity.
Managing the store profit & loss account within budget.

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Store Manager
May 2009 - May 2010 | Karachi, Pakistan

Turned a totally non-profitable Branch into a sales target-achieving outlet increasing sales by 20-40 in addition.
Reporting day-to-day cash & credit sales to the higher management providing key progress reports & conducting strategy sessions.
Trained an under-producing sales team gradually resolving long standing problems while motivated the staff to meet / exceed established sales goals and objectives.
Supervised direct service to other outlets, assuring that individualized needs were met.
Motivating the staff on a daily basis schedule to meet & exceed sales targets given.

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Store Manager
May 2007 - May 2009 | Karachi, Pakistan

Providing a first point of contact and information service to customers.
Consistently delivering the highest standard of customer care and assistance.
Coaching, motivating and providing on the job support to new team members.
Assisting colleagues on the shop floor with visual merchandising and point-of-sale promotions.

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Store Manger
May 2006 - May 2007 | Karachi, Pakistan

Meeting assigned sales performance and profitability criteria.
Assisting in setting appropriate individual performance standards for the store.
Other responsibilities include developing implementing and monitoring store prospecting plans to increase sales.
Managing profit and loss responsibility for store including the protection of assets.

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Store Manger
Studio S Multi Brand
May 2005 - May 2006 | Karachi, Pakistan

I was responsible for all functions of the retail store to include sales.
Customer service, inventory, and technical troubleshooting.
Part of my duties included maintaining internal visual merchandising and in-store displays.
Ensured store appearance met company standards at all times.


University of Karachi
Bachelors, Bachelors in Arts, Bachelors in Arts‎
Communication Studies, Asian Studies
Grade B


5+ Years Inventory Control, team leader, CS focus


Beginner Arabic
Expert Balochi
Expert Urdu
Expert English