Summary

To work for an esteemed firm where my potentials can be
Used to the maximum be able to make a difference while
Serving as member of the company's workforce and to
Learn and progress, within a projected period of time,
In order to meet tasks and planned objectives.

Projects

Addar Hotel Qatar Pre-opening

Experience

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Asst. Director of Sales
Shangrila Hotels & Resort Murree-Changla Gali
Jun 2018 - Present | Islamabad, Pakistan

• Assistant Director of Sales is responsible to assist in leading and supervising the sales team, oversee the day to day sales activities.
• Implement action plans and accomplish goals and set targets, whereby your role will include key responsibilities.
• Generate and maintain major accounts and assigned segments through regions wise sales
• Activities (face to face sales calls, telephone calls, entertainment, sight inspections, etc.)
• Ensure thorough and complete coverage of sales team for a comprehensive client servicing, achieving targets and maximum productivity
• Set up all sales objectives, action plans and team’s targets
• Ensure that selling strategies are adhered to during negotiations and maximizes up selling opportunities of sales team
• Review direct competition and ensure complete awareness by all sales team of competitor’s activities at all times
• Consolidate month end sales report applicable information
• Be actively involved in the preparation of the marketing plan as requested by Superiors
• Actively participate in achieving hotel’s budgets especially rooms’ budget.

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Sales Manager
Envoy Hotel Islamabad
Oct 2016 - Present | Islamabad, Pakistan

• Set and achieve meeting and event goals by implementing the set strategies and executing activities agreed together with the Director of Sales.
• Prepare offers and contracts in line with the standards.
• Develop and implement marketing and sales strategies by analyzing current business and indentifying potential business to achieve the Meetings & Events goals.
• Attend the weekly sales meeting and update the team with key figures for the next 3 months.
• Execute sales activities and drive promotions in a clearly targeted way.
• Communicating and planning with the meeting and events operational team to ensure high quality standards are maintained.
• Complete the monthly target report for the month end revenue meeting as stipulated by the Director of Sales.
• Follow up with clients to determine satisfaction, measures results and establishes strategies to improve the quality of the guest experience.
• Check the meeting and events reservations, hotel arrivals and VIP list to ensure that the team is aware.

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Senior Sales & Marketing Manager
Savoey Hotel Lahore
Jan 2016 - Sep 2016 | Islamabad, Pakistan

• Set and achieve meeting and event goals by implementing the set strategies and executing activities agreed together with the Director of Sales.
• Prepare offers and contracts in line with the standards.
• Develop and implement marketing and sales strategies by analyzing current business and indentifying potential business to achieve the Meetings & Events goals.
• Attend the weekly sales meeting and update the team with key figures for the next 3 months.
• Execute sales activities and drive promotions in a clearly targeted way.
• Communicating and planning with the meeting and events operational team to ensure high quality standards are maintained.
• Complete the monthly target report for the month end revenue meeting as stipulated by the Director of Sales.
• Follow up with clients to determine satisfaction, measures results and establishes strategies to improve the quality of the guest experience.
• Check the meeting and events reservations, hotel arrivals and VIP list to ensure that the team is aware.

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Sales Manager
Ramada Hotel Islamabad
Dec 2014 - Dec 2015 | Islamabad, Pakistan

• Reporting to Director of Sales in all sales & marketing related activities on the daily basis.
• Conducts daily sales calls and arrange familiarization/site inspection trips to hotels by corporate clients.
• Handle corporate clients for their meeting function and group arrivals.
• Maintain close business relationships with existing clients through key sales activities.
• Achieve monthly budget goals and new business targets.
• Prepare of weekly and monthly sales report in addition to strategic and tactical sales plan.

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Sales Manager
Addar Hotel Qatar Doha
May 2009 - Jul 2014 | Al Wakrah, Qatar

• Reporting to Director of Sales in all sales & marketing related activities on the daily basis.
• Achieve monthly budget goals and new business targets.
• Handle incoming inquiries for the meeting function and group arrivals.
• Develop and maintain strong relationship with new and existing key accounts.
• Monitor the overall market competitor strengths and weakness, economic, trends, supply and demands etc.
• Maximize revenue by up selling packages and creative food and beverage.
• Develop and manage catering sales revenue and operation budgets and provide forecasting report.
• Perform administrative duties such as typing proposals letters, contract etc.
• Promote team work and quality service through daily communication and coordination with other department. Coordinate details such VIP amenities special request or other services need or special handling.
• Assist the client in the menu planning, food and beverage coordination, table arrangements, decorations, room set-up, group room blocks and VIPs services etc.
• Check function room set ups prior to the guest arrival, ensuring all details are in agreement with client’s requirements and hotel standards and ensure deficiencies are corrected by appropriate personnel.
• Conducting rate negotiations within set guideline.
• To build hotel awareness and secure business through telemarketing, sales calls, site tours, presentations, trade show and event attendance and networking.
• Prepare of weekly and monthly sales report in addition to strategic and tactical sales plan.
• To maintain accurate records of the potential client and follow through on all potential business.

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Sales & Marketing Manager
Oasis Beach Tower & Hotel
May 2008 - Apr 2009 | Dubai, United Arab Emirates

• Reporting to Director of Sales in all sales & marketing related activities on the daily basis.
• Handle travel partner conduct show around and group activities.
• Meets and exceeds individual revenue goals. Effectively manages customer’s budget to maximize revenue and meet customer needs and identify opportunities to up-sell products and services throughout the sales process.
• Maintains a high level of exposure for the hotel in major market areas through direct sales solicitation, telephone, fax, written communication.

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Sales & Marketing Manager
Land Mark group of the Hotels
Apr 2002 - Mar 2008 | Dubai, United Arab Emirates

• Reporting to Director of Sales in all sales & marketing related activities on the daily basis.
• Handle corporate clients for their meeting function and group arrivals.
• Aggressively sources for new business opportunity within the assigned industries through daily sales visit to corporate accounts by conducting a minimum of 20 sales calls a week.
• To attend tradeshow, sales road shows, sales training, and sales events in accordance with Sales and Marketing plan and based on the Direction of the Director of Sales.
• Achieve monthly budget goals and new business targets.
• To share important account updates with members of the hotel team including other departments so that key personnel have important feedback on the current status of accounts.

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Night Auditor
Princeton Hotel Dubai
Jan 2001 - Apr 2002 | Dubai, United Arab Emirates

• Conduct night audits and prepare summaries of rebates, paid outs and daily revenue report.
• Read Night Auditors Logbook for any instructions from the Income Auditor
• Verify approvals for complimentary rooms, late checkouts with no charges and day use room charges
• Print business call journal and ensure that all long distance calls and faxes are supported with Business Calls Authorization voucher.
• Verify guest ledger charges from concessionaires with their summary.
• Verify room rate variance report, post room and tax for the day
• Print ‘Revenue Report today Gross and Budget’ and split service charge and tax for room revenue
• Print reports and tally with supporting vouchers, e.g. visa income, ‘Marhaba’ charges, miscellaneous income, etc.
• Export Micros revenue to the Opera live data and run pre-audit back up.
• Run file maintenance and prepare daily revenue report.

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Team Leader (Sales)
United Foods Dubai U.A.E
May 1999 - Jan 2001 | Dubai, United Arab Emirates

• Managing, training and motivating existing sales team to drive revenue growth
• Develop and manage efficient distribution networks for sales
• Develop efficient and creative sales and marketing strategies for the assigned territory and target setting for the sales team
• Collecting customer and market feedback and reporting the same to the organization
• Monitoring sales team performance, analyzing sales data, periodical forecasting and reporting to zonal heads

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Duty Manager
Holiday Inn Hotels and Resorts
May 1995 - Apr 1999 | Multan, Pakistan

• Assistant Manager is responsible for efficient operations of the front-office department.
• Assist the Front Office Manager to implement and manage all functions of front office.
• Involved in the revenue management component through effective yield management and motivating the team to up-sell.
• Prepare the geographical report and send it to the Ministry of tourism Dubai’s office on monthly basis.
• Maintain a detailed file on the group movements ensuring that advance follow up is made for maximum room utilization.
• Prepare ten days forecast on time.
• Delegate duties and supervise the performance of all team members during shift.
• Coordination with all the department-heads for smooth operations.
• Take initiative to solve the guest’s problem if any and make sure that guests are satisfied.
• Supportive in cultivating a culture that promotes teamwork, bottoms-up communication and personal yet professional hospitality.
• Handle any special guest requests and manage any guest critique.
• Ensure the lobby, all public areas, and back-of-the-house areas are always clean and well maintained.
• Perform security checks throughout the property and handle any emergencies
• Greeting all guests at the all the time in friendly and helpful manner.
• Prepare welcome letters for the VIP’s arrivals.
• Read front office log book and follow up messages, give the instruction to the concerning departments.
• Escort the entire guest to their room with the help of GRO.

Education

University of Phoenix
Masters, Masters in Business Administration, MBA‎
Advertising and Public Relations, Marketing
Grade B+
2003
Modern Institute of Information Management Islamabad
Diploma, Hotel Management‎
Advertising and Public Relations
Completed
2001
University of the Punjab
Bachelors, , Bachelors of Arts‎
Economics
2000

Skills

Less than 1 YearChannel Sales
5+ Years Corporate - Hospitals
5+ Years Corporate - Marketing Departments
4 Years Customer Service Management
5+ Years Global Business Development
5+ Years Hotel Operations
5+ Years Hotel Rooms
5+ Years Inventory Planning
5+ Years Market Share Analysis
5+ Years PUBLIC RELATIONS
1 yearrevenue management
5+ Years Sales Forecasting
5+ Years Selling Skills
5+ Years Strategic Sales

Languages

Expert Urdu
Beginner Russian
Intermediate Arabic
Expert English

Companies Followed