Summary

Self-driven, focused & detail-oriented professional having 18+ years of experience in B2B / B2C, sales & marketing, sales strategy, market & competitive analysis, business development, brand management, agency management, marketing strategy, market intelligence, market segmentation, brand communications, social media & digital marketing
Active team player, capable of exhibiting eminent multitasking abilities; highly skilled in brand positioning & launch. Proficient in planning trade marketing strategy to map potential customers & accelerate business growth
Performance-oriented professional with potential to propel an organization to top tier of its industry; possesses strong professional background in trend analysis, strategic marketing, needs assessment & trade show organizing
Level-headed professional with skills in streamlining processes; extensive knowledge on consumer behavior; demonstrated ability in vendor, resource & portfolio management

Projects

Broadcast Media Campaign
Free Battery Check, Petrol Pump Activity
Pakistan Accumulators Model Shops

Experience

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Senior Consultant
Consult KARAYGA!
Jun 2019 - Present | Islamabad, Pakistan

Working as an independent consultant, providing marketing expertise to clients
• Research on Industries, markets, demographics, trends, sales results, and other data related to the client's products or services
• Analyses details of competitor offerings, including specifications, market share, pricing, and promotional materials
• Creating detailed reports with research findings and analysis to inform marketing strategies
• Providing written documents and verbal presentations for each client to guide the creation of new marketing plans and strategies
• Recommending specific marketing approaches and spending budgets to achieve the client's desired sales goals
• Helping come up with new product and service offerings to increase shares in new or existing markets
• Assisting marketing managers and directors in coming up with focused branding, positioning, and marketing tools for each product or service
• Working within the client's budget to produce effective promotional materials and advertising opportunities
• Tracking sales and giving feedback on adjusts marketing strategies as necessary
• Establishes marketing tracking methods to help each client evaluate performance over time

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General Manager Marketing Operations
ZRK Group (Pvt.) Limited, Islamabad, Pakistan
Nov 2018 - May 2019 | Islamabad, Pakistan

 Utilizing my key skills in marketing & communication, defined & implemented new strategies, policies and procedures related to sales and marketing operations
 Collaboration with sales and design department heads for new product development ideas, and recommended product improvements, as a result, ZRK introduced its Value Added UV and Laminated MDF sheets
 Planned and executed ZRK’s participation in DUBAI Wood Show 2019, BUILD ASIA Expo Karachi 2018 and IAPEX Islamabad 2019, the activity was a part of international business development strategy
 Planned and accomplished the first ever Top Architects visit to ZRK’s manufacturing facility at Mardan, top 60 Architects from IAP Islamabad chapter participated, the activity was a part of B2B business development strategy
 Actively managed trade network and developed trade & end user marketing strategies (Push & Pull). Effectively planned marketing budget and media plans

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Marketing Services Manager
Pepsi Cola Botlers
Mar 2007 - May 2010 | Islamabad, Pakistan

 Carried out marketing strategy planning & market research activities, conducting training needs analysis of marketing team
 Managed key accounts such as PIA, KFC and METRO Cash & Carry. Established action plans for go to market launches, sales & marketing collateral materials, outdoor advertising and on ground activations
 Liaised with product development team in identifying opportunities and planning for product line growth to increase productivity range, market share and profitability. Managed product availability and display
Major Achievements:
 Planned promotional activities to achieve consumer engagement and sales goals at KFC & METRO
 Adroitly increased 8% in monthly sales targets through “Fountain Fresh is Really FRESH” activity
 Achieved 4.7% higher sales by planning strategy for maintenance of tools of trade i.e. freezers, chillers and ice boxes. Achieved “Best Planner” award for planning strategy of TOT maintenance and distribution
 Achieved sales improvements by 7.7% in quarter through tactical plan “Perfect Cooler”. Achieved award of “No communication Barriers” in coordination with all internal departments

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Business Development Manager North
3M Pakistan (Pvt.) Ltd.
Jan 2002 - Jan 2007 | Islamabad, Pakistan

 Executed sale forecasting and P&L planning on annual basis while directing sales & marketing operations and activities in north region. Resolved issues and managed networking with key accounts
 Planned product pricing, recommended system improvements & implemented change to achieve sales objectives.
 Evaluated competitors’ activities
 Generated & managed new key and corporate accounts. Skillfully handled primary key accounts including Mobilink, Ufone, Pepsi, PSO, Attock Oil, PTCL, PTC & Askari Bank
Major Achievements:
 Developed distribution network; achieved exclusivity contracts with corporate customer segment; created execution partners; achieved sales target & achieved “Business Developer Award 2003” and “Sales Excellence Award 2005”
 Won a seat from Pakistan in Dusseldorf Germany at 3M research Labs for training;

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Sr. Manager Marketing
Pakistan Accumulators Pvt. Ltd.
May 2010 - Jul 2019 | Islamabad, Pakistan

 Planned and put into action a marketing budget of 500 million on annual basis in timely manner. Managed a team of 5 professionals & injected motivation
 Developed marketing strategies, activities & promotions for trade network & end users engagement.
 Strategically launched both batteries brands with the major focus on positioning and perception of brands
 Initiated marketing plan for maintenance free batteries (MFB), suggested on regular basis the possibilities of product & design improvements, introduced improved packaging and design for the complete range in both brands
 Managed external communications through social media/content, print collateral, public relations/media relations and ATL/BTL activities.
Major Achievements:
 Introduced 360 degree of advertising in automotive battery industry of Pakistan
 Initiated product verification through SMS to achieve customer satisfaction
 Introduced target based incentive programs for Sub-dealers in 2016. (foreign tours with family), which helped in increasing secondary sales
 Conceptualized the idea and introduced Trade Network Conventions, nationwide to develop a bonding with the auto electrician segment (the true opinion leaders) which helped in brand acceptance and in gaining their confidence in our products. It was a part of product acceptability strategy in trade network;
 Conceptualized the idea and developed brand exclusive 250 model shops nationwide
 Planned and conducted, successfully 200 brand activations in10 cities, simultaneously, it was part of Direct
to Customer Engagement strategy. It resulted in product improvement suggestion from end user
 Participated from concept to production of 55 TV commercials of VOLTA and OSAKA batteries;
 Successfully achieved an overall 18% growth on annual basis (2012 - 2017).

Education

Preston University
Masters, , MBA‎
Marketing
CGPA 2.9/5
2002
National University of Computer and Emerging Sciences
Bachelors, BCS/BS, Bachelors of Computer Science‎
Sotware Development
Grade B
1994

Skills

5+ Years B2C Marketing
5+ Years competitor's analysis
5+ Years Facebook Advertising
3 Years instagram
2 Years IT
5+ Years Sales
5+ Years Social Media Marketing
5+ Years Target Marketing
5+ Years Analysis of business problems/needs
5+ Years Analytic Problem Solving
5+ Years Analytic Reporting
5+ Years • Leadership
3 Years Behavior Analysis
5+ Years Brand Development
5+ Years brand management
5+ Years Business Strategy
5+ Years COMMUNICATION
5+ Years Communication Skills
5+ Years COMPETITOR ANALYSIS
4 Years Content Creation
5+ Years Data Driven Marketing
5+ Years Decision Making
5+ Years Digital advertising
5+ Years Digital Marketing
5+ Years graphic designing skills
5+ Years Interpersonal Skills
5+ Years Managing Midsize Teams - 5 to 20 People
5+ Years Market information
5+ Years Marketing
5+ Years Marketing Communications
5+ Years MS Office
5+ Years normative skills
3 Years Pay Per Click (PPC)
1 yearReal Estate Marketing
5+ Years Relevant working experiences for at least 3 years
5+ Years Sales
5+ Years Sales of Auto-parts and Lubricants
5+ Years Selling Skills
5+ Years Social Media Marketing
5+ Years Spare parts
5+ Years Strong Communication skills
5+ Years Strong Creative outlook

Languages

Intermediate Punjabi
Expert Urdu
Intermediate English

Companies Followed

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