Co-author - Case study development at LUMS


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Marketing Manager
ICS Group of Companies
May 2017 - Present | Karachi, Pakistan

• Conduct field visits to execute marketing activities/awareness programs in hospitals and taking feedback
from doctors
• Prepared a marketing dashboard to evaluate & present the impact of marketing activities on monthly
sales to senior management
• Give training on products to newly recruited assistant product managers
• Evaluating, editing and creating and proofreading content & designing options for brochures/drop cards
for sales team
• Planning, budgeting, executing and monitoring the execution of campaigns and screening camps in
different hospitals & institutions
• Ensuring engagement social media platforms & conducting monthly analysis of insights
• Meeting with management of NGOs to take CSR initiatives through collaborations
• Devising monthly, quarterly and annual merchandizing plan on vendor boarding
• Conducting weekly data analysis to monitor growth of vendors and list of SKU's received
• Field visits to meet and bring on board different vendors for the e-commerce platform
• Forecast and plan Traffic generating opportunities

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Assistant Mananer - Marketing and Operations
Kazim Trust
Feb 2016 - Apr 2017 | Karachi, Pakistan

• Assisted in planning and strategizing for program goals for day-to-day, short term and long-term periods.
• Assisted in applying for grants and fund raising
• Designed and implemented Content, Digital and PR strategy
• Reviewed final layouts and suggesting improvements if required
• Monitored campaign effectiveness
• Coordinated with the services department, management, relevant organizations and donors to ensure completion of organizational objectives
• Contacted and Followed up with interested stakeholders in the field of education and psychology to enhance KT network
• Conducted regular (monthly, quarterly and semester and annual) reviews of performance to improve processes, staff training and team dynamics.
• Triggered and collaborated on a monthly newsletter from KT.
• Assisted in compilation of regular reviews and share with the Trustees.
• Enabled and initiated advocacy and awareness campaigns at the trust through workshops, seminars and training programs for parents, teachers and related professionals.
• Assisted in development of sound measures for impact and quality evaluation of KT services.
• Assisted in editing of all reports, brochures, and publicity content coming out of the Trust.
• Initiated, conducted and evaluated various awareness and advocacy sessions at KT.
• Explore new techniques to improve their content and impact

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Content Writer - Freelance
TMQ Research Inc.
Aug 2013 - Feb 2016 | Karachi, Pakistan

Preparing technical and research based content on topics related to project management, operations management, marketing, management & finance and conducting data analysis through statistical softwares such as Minitab and SPSS.

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Internee - HR
Sika Pakistan
Jun 2015 - Jul 2015 | Lahore, Pakistan

Improved & updated the employee leave sheet for past 5 years Prepared & submitted a manual containing instructions to manage & use the new leave sheet Documented ideas for job fair & employee engagement program Planned & successfully executed the \"Young Leaders Summer Internship\" farewell event Arranged a dinner to celebrate performance of plant workers

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Value Chain Development Associate
Chemonics International Inc (FIRMS Project)
May 2013 - Aug 2014 | Lahore, Pakistan

• Managed & updated the sector budget of $992,000 on monthly basis using Gantt chart (Agricultural Implements Manufacturing Sector)
• Coordinated with internal departments, technical consultants and beneficiary units for timely execution of activities and events planned
• Provided input on internal documents; biweekly, monthly and annual reports
• Approved traveling plans, expense sheets, timesheets and trip reports of consultants
• Used Inpage Software to compose messages in Urdu to facilitate beneficiary SMEs
• Represented my sector to create awareness through events such as "Dawn Expo" (at Expo Center)
• Assisted supervisors in preparing TPARs and procuring technical equipment for the beneficiaries
• Prepared documents for Senior Technical Review Committee meetings prior to closeup of the project
• Facilitated compilation & documentation of important data, contracts & delivery reports of consultants during external auditing

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Internee - Value Chain Development
Chemonics International Inc (FIRMS Project)
Nov 2012 - May 2013 | Lahore, Pakistan

Assisted in preparation of Workforce Development study in 3 districts of South Punjab; Multan Bahawalpur & Muzaffargarh by conducting secondary research, compiling, drafting and proof reading the reports sent by consultants.


Lahore University of Management Sciences (LUMS)
Masters, Masters in Business Administration, MBA‎
Marketing Research, Strategic Planning and Business Management, Project Management
CGPA 3.4/4
Lahore School of Economics
Bachelors, Bachelors in Science, BSc. (Hons)‎
Economics, Finance, Development Economics
CGPA 3.7/4
The City School
Matriculation/O-Level, O-Levels, Business Management‎
Economics, Accounting, Additional Mathematics
Grade A
The City School
Intermediate/A-Level, A-Levels, Business Management‎
Accounting, Economics, Mathematics
Grade B+


4 Years inpage
5+ Years Microsoft Office
Less than 1 YearMinitab
3 Years SPSS


Intermediate Punjabi
Expert Urdu
Expert English

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