Summary

My name is Atif Gulraiz Butt belongs to Pakistan having Sales Management & Business Development, Management experience of Pakistan market from last 11 years. I am working as Regional Sales Manager at PK Meat & Food a leading Frozen Food Company, which offer Chicken, Beef and Mutton articles;

My current portfolio is as under;

 General Trade market sales.
 HORECA business development experience & exposure which is business to business dealing.
 Whole sale outlets handling.
 Modern Trade Accounts (General Trade, Modern Trade (Metro, Hyper star, USC, CSD) & LMT’s)

I am a keen learner and devour any opportunity to enhance my skills. I have a firm belief in seizing opportunities, possess excellent problem solving skills and engineer my efforts to pro-actively meet and exceed customer requirements, consistently in line with tactical and strategic initiatives. I am also flexible and a hardworking individual with the ability to plan effectively across multiple work streams, meeting and managing aggressive deadlines.

Although all businesses are challenging, my experience and education enable me to deliver beyond expectations. With my desire, motivation, and dedication I am convinced that I can make a positive contribution to any company.

I hope the above mentioned details would give you a general idea of my abilities and interests in order to give me a chance to serve your esteemed organization and prove myself. It is my strong belief that this will help me build on my existing knowledge and experience benefitting both myself and my future employer.

Enclosed please find my résumé for your kind perusal.



Objective:

To gain a position in a dynamic and well reputed organization which offers good career opportunities and a challenging working environment.

Projects

Successfully Implement Secondary Sales Software at Distribution Setups

Experience

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Regional Sales Manager
PK Meat & Food Private Limited
Jan 2018 - Present | Lahore, Pakistan

 Reporting to General Manager and Executive Director of the company by managing the team of 5 ASM’s and sales staff 50+ persons
 To managed and established sales successfully in north region, plans prepare for central region for enhance the business and prepare and implement the sales strategy for central region.
 Custodian of Punjab (General Trade, Modern Trade (Metro, Hyper star, USC, CSD) & LMT’s) and all the other accounts.

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Regional Sales Manager
PK Meat & Food Private Limited
Jan 2017 - Present | Islamabad, Pakistan

 Reporting to General Manager and Executive Director of the company by managing the team of 5 ASM’s and sales staff 56 persons.
 Custodian of north region (General Trade, Modern Trade (Metro, Hyper star, USC, CSD) & LMT’s) and all the accounts of north region.
 Responsible for smooth sales operations, managing warehouse, dispatches by implementing Company policies/ procedures.
 Strongly monitor the competitor’s activity and enhance the availability of PK products as visible.
 Monitoring daily sales achievement (volume/ value) against targets, primaries vs secondary’s
 Initializing training sessions for sales staff and, merchandisers on regional level.
 Planned about the roll out of Launches, Re-launches, Consumer Promotions, trade offers.
 Coordinating with marketing department for ATL/ BTL & participating in agencies meetings till execution.
 Take initiatives and made strategic decisions to improve the sales and achieve sales plan targets weekly, monthly, quarterly and yearly.
 Evaluating sales force performance & taking corrective actions for improvements.

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Regional Sales Manager
Mitchells Fruit Farms Limited
Apr 2010 - Jan 2017 | Islamabad, Pakistan

 Custodian of north region (Sales & Distribution Management System) implementation.
 Responsible for smooth sales operations and distribution north region by implementing Company policies/ procedures.
 Taking initiatives and made strategic decisions to improve service level.
 Liaison with supply chain & production for demand management, sales forecast, Production planning & budgeting.
 Field force, warehouses & distributors’ monthly claims & expenses controlling/monitoring/authorizing.
 Monitoring daily sales achievement (volume/ value) against targets, primaries vs. secondaries.
 Independently hired & developed sales team & distribution structure from the scratch.
 Initializing training sessions for sales staff on regional level.
 Designed & monitored BTL & other trade activities to improve the availability/ visibility of all SKUs.
 Made trade & consumer offers with the help of field force suggestions.
 Evaluated team performance through appraisals.
 Evaluating sales force performance via customer survey & taking corrective actions.

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Sales Promotion Executive
Mitchells Fruit Farms Limited
Feb 2010 - Apr 2010 | Lahore, Pakistan

 Reported to NSM directly regarding Mitchell’s sku’s presence in market.
 Independently hired & developed sales team & distribution structure from the scratch.
 Geographical expansion of business.
 Taken initiatives and made strategic decisions to improve the sales, achieved highest sales.
 Controlled/ monitored/ authorized all field force & distributors’ monthly claims/ expenses.
 Monitored daily sales achievement (volume/ value) against targets, primaries vs. secondaries & distributor’s ROI.
 Successfully launched new SKUs on regional scale.
 Made trade & consumer offers with the help of sales & marketing team’s suggestions.
 Designed & monitored BTL & other trade activities to improve the availability/ visibility of all SKUs.
 Coordinating with marketing department for ATL/ BTL & participating in agencies meetings.
 Monitored primaries/ secondaries/ minimum inventories at warehouses, distributors & trade level.

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Channel Development Manager
Tech Pecific
Dec 2009 - Feb 2010 | Lahore, Pakistan

Canyon is one of the world’s fastest growing brands in IT related customers electronics in Asia & EMEA (Europe-Middle East-Asia) region. Taiwan based company has an established network of sales offices in more than 50 countries”.

 Reported to MD/CEO regarding the performance of sales team.
 Responsible for smooth sales operations and implementing Company policies/ procedures.
 Taken initiatives and made strategic decisions to improve service level.
 Monitored daily sales achievement (volume/ value) against targets, credit limits.
 Initialized training sessions for sales staff on regional level.
 Made trade & consumer offers with the help of field force suggestions.
 Evaluated sales force performance via customer survey & taking corrective actions.

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Business Development Manager
Classical Office Product
Dec 2008 - Dec 2009 | Lahore, Pakistan

Classic Office Products is the largest supplier of printing solutions services offered the customers government & private sector”.


Reported to CEO directly.
 Managed the team of 25 area managers nationwide.
 Taken initiatives and made strategic decisions to improve the sales, achieved highest sales.
 Strong implementation of Sales and Marketing activities.
 Investigated and evaluated complaints and recommended solutions.
 Managed day to day business issues at the trade.
 Exercise administrative as well as functional authority over the sales staff.
 Assisted sales staff in their territories by training through meetings, on-job guidance and helping in making sales and developing new channels.

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Corporate Account Manager
Yaqoob Group Of Companies
Jun 2008 - Nov 2008 | Lahore, Pakistan

“Yaqoob Group Of Companies since 1949, presence in 9 major cities.”
“O&A Business Machines are the exclusive/authorized distributor for such multinational companies as TOSHIBA & RISO. They sell products as well as services having 8 independent offices different regions”.

 Reported to Regional Sales Manager.
 Daily targets Monitoring at Region/ Areas/ Territories.
 Prepare the cost benefit analysis vs competitors brands.
 Planned with the help of RSM and in line with the E-mail’s receiving from Head Office about the roll out of Launches, Re-launches, Consumer Promotions, Trade Offers.
 Coordinated in all IT related affairs of the Region and followed-up with team members.
 Resolved consumer and trader’s complaints through follow up with field force.
 Coordination with government & Private departments.

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Product Manager
Computer Marketing Company
Apr 2007 - May 2008 | Lahore, Pakistan

“Computer Marketing Company is the authorized distributor of SAMSUNG printers in Pakistan. They sell IT related products Servers, Printers, Cash Counter Machines & offer after sales and services facilities with all over the Pakistan having regional offices in different areas.

 Reported to Director Marketing (DM).
 Responsible for providing the feedback and proper guidance to field force.
 Promoted distributor retention by settling their claims in a timely manner.
 Targets split and monitoring and Monthly Meetings preparation.
 Actively involved in re-organization of distribution nation wide
 Developed assorted sales presentations on Microsoft Power Point.
 Data consistency checking after getting the data from field force & distributors.

Education

Al-Khair University
Masters, Masters in Business Administration, MS/MBA‎
Marketing
CGPA 4.0/4
2006

Skills

5+ Years Distributors
5+ Years FMCG
2 Years Frozen Food

Languages

Expert Punjabi
Expert Urdu
Expert English