Skilled marketing professional: with comprehensive knowledge of Marketing Strategies and Business Development. Experienced in business functions like; Marketing Promotions and Corporate Sales while leading the team and supporting it with active participation.
• Developing new business opportunities
• Creating product decks
• Client management
• Departmental liaising
• Initiated and completed company’s website construction
• Client meetings
• Designing integrated marketing communication plans and oversee the performance
• Team training
• Budget forecast and allocations
• Overseeing operations
• DOT (Digital Offline Transmission)
– Transit Entertainment/Advertising Platform
– Hospitality System
– Cloud Based Data Analysis System
• Novartis Project
– AR Campaign
• Twenty-One Housing Society
– Marketing Partner
• Pulse Express
– Research & Consultancy
• Pakistan Population Facts
– Pakistan’s Census Data based information cloud
1. Participate in brand strategy discussions
2. Planning and implementing marketing campaigns instructed by Marketing Manager.
3. Aggressively gather information on each project to achieve the quality event production.
4. Managing Pre and Post event communication
5. Monitoring ongoing promotional campaign implementation and ensuring perfect execution.
6. Organizing corporate events, CMEs and workshops.
7. Keeping and maintaining the record of all events.
8. Writing press release for every corporate event/CME and marketing activity.
9. Managing the development of the Marketing Collateral and Giveaways
10. Exploring new marketing opportunities and sharing potential promotional areas with feasibility.
11. Making testimonials at events, taking pictures and share with the marketing department.
12. Weekly update the doctors’ data by coordinating with the Regional Manager/Area managers and share with Marketing department.
13. Communicating with Karachi staff on behalf of Head Office.
14. Writing weekly blogs as assigned by the HOD.
1. Design and execute Mobile Marketing Campaign (Projects: Shell Chevron, Pepsi & ABL)
2. Managing Info Services Portal
3. Publishing and managing all mobile content on different mobile platforms (STKs, SMS)
4. Providing round the clock SMS based content
5. Content Development
1. Meeting with clients in order to get new projects
2. Representing the company at trade fairs and exhibitions
3. Communicating products to potential clients
4. Participation in promotional Campaigns.