Skilled marketing professional: with comprehensive knowledge of Marketing Strategies and Business Development. Experienced in business functions like; Marketing Promotions and Corporate Sales while leading the team and supporting it with active participation.


Impact of Service Approaches of Telecom Providers on Cust. Loyalty in KHI


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Marketing Manager
Media Pie
Aug 2017 - Present | Karachi, Pakistan

• Developing new business opportunities
• Creating product decks
• Client management
• Departmental liaising
• Initiated and completed company’s website construction
• Client meetings
• Designing integrated marketing communication plans and oversee the performance
• Team training
• Budget forecast and allocations
• Overseeing operations

Key Projects:
• DOT (Digital Offline Transmission)
– Transit Entertainment/Advertising Platform
• iConnect
– Hospitality System
• iTrack
– Cloud Based Data Analysis System
• Novartis Project
– AR Campaign
• Twenty-One Housing Society
– Marketing Partner
• Pulse Express
– Research & Consultancy
• Pakistan Population Facts
– Pakistan’s Census Data based information cloud

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Event Coordinator and Corporate Sales Officer
Chughtai Lab
May 2016 - Jul 2017 | Karachi, Pakistan

1. Participate in brand strategy discussions
2. Planning and implementing marketing campaigns instructed by Marketing Manager.
3. Aggressively gather information on each project to achieve the quality event production.
4. Managing Pre and Post event communication
5. Monitoring ongoing promotional campaign implementation and ensuring perfect execution.
6. Organizing corporate events, CMEs and workshops.
7. Keeping and maintaining the record of all events.
8. Writing press release for every corporate event/CME and marketing activity.
9. Managing the development of the Marketing Collateral and Giveaways
10. Exploring new marketing opportunities and sharing potential promotional areas with feasibility.
11. Making testimonials at events, taking pictures and share with the marketing department.
12. Weekly update the doctors’ data by coordinating with the Regional Manager/Area managers and share with Marketing department.
13. Communicating with Karachi staff on behalf of Head Office.
14. Writing weekly blogs as assigned by the HOD.

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Information Services Executive
M3 Technologies Pakistan (Pvt.) Limited
Feb 2015 - May 2016 | Karachi, Pakistan

1. Design and execute Mobile Marketing Campaign (Projects: Shell Chevron, Pepsi & ABL)
2. Managing Info Services Portal
3. Publishing and managing all mobile content on different mobile platforms (STKs, SMS)
4. Providing round the clock SMS based content
5. Content Development

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Marketing Executive
Horizon Plus
Oct 2014 - Jan 2015 | Karachi, Pakistan

1. Meeting with clients in order to get new projects
2. Representing the company at trade fairs and exhibitions
3. Communicating products to potential clients
4. Participation in promotional Campaigns.


PAF Karachi Institute of Economics & Technology (PAF-KIET)
Masters, Masters in Business Administration, MBA‎
Marketing, Accounting & Finance, Research Methodology
CGPA 2.9/4
Islamia University
Bachelors, Bachelors in Business Administration, BBA‎
Marketing, Accounting & Finance, Research Methodology
CGPA 3.0/4
Intermediate/A-Level, , F.Sc Pre-Engineering‎
Percentage 62%
Matriculation/O-Level, , Matric in Science‎
Percentage 87%


3 Years Business Negotiation
5+ Years Designing Skills
5+ Years Negotiation Skills
3 Years Alliance Formation
3 Years analyse data with analytic tools
5+ Years Analytical skills
2 Years Assistant Marketing Manager
4 Years ATL BTL
2 Years ATL Marketing
Less than 1 YearBarter
4 Years BTL Marketing
1 yearChannel Sales
Less than 1 YearClient Aquisition
1 yearClient Follow-up
Less than 1 YearClosing
1 yearCold Calling
3 Years Commercial Business Development
Less than 1 YearComputer Hardware
2 Years Content Partnerships
Less than 1 YearCorporate - Finance Departments
1 yearCorporate - HR Departments
1 yearCorporate - IT Department
1 yearCorporate - Marketing Departments
1 yearCorporate - Procurement / Administration Departmen
2 Years corporate marketing manager
1 yearCross Selling
1 yearDirect Sales
4 Years English Fluency
Less than 1 YearEquity Loans
4 Years Establishing Strategic Partnerships
Less than 1 YearEvent Sponsorship / Booths
1 yearExecutive Presentation Skills
2 Years Global Business Development
1 yearGo-to-market Strategy
3 Years good analytical skills
Less than 1 YearGovernment
2 Years Government Business Development
Less than 1 YearGovernment Contract Negotiations
Less than 1 YearHigh Networth Individuals
Less than 1 YearHotel Rooms
1 yearIdentifying Sales Opportunities
1 yearIndividuals / Consumers
4 Years interpersonal skill
Less than 1 YearInventory Planning
Less than 1 YearKey Account Management
1 yearLead Generation
Less than 1 YearLife Insurance
1 yearLoans - Auto
1 yearLoans - Business
Less than 1 YearLoans - Personal


Expert Urdu
Intermediate English

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