Leadership is the art of asking other people questions to help them achieve their best possible outcomes. -Rabia Rasheed
So who is Rabia? Well She has a unique mix of experience in
1. Digital product development (digital products and digital channel enablement in agile and waterfall environments)
2. Marketing and Marketing Science (digital, automation, data driven, cross-channel with client and agency experience)
3. Big Data and Analytics (standing up complex analytics teams, data sets and capabilities)
A customer-focused, technology-savvy professional who has been instrumental in developing strategic growth opportunities and has a successful track-record of exceeding revenue, operational and NPS targets. She has built innovative digital products, implemented and optimized digital sales and service experiences, with a specialty on the application of big data and marketing innovation.
She has experience in digital product development, digital marketing, customer experience, loyalty, big data, marketing automation, and innovation. Equally comfortable in corporate, agency and startup environments, She has demonstrated the ability to add value in different scenarios and offers diverse industry experience in financial services, automotive, telecommunications, retail, and utilities.
Recognized for strong leadership and relationship skills, She has effectively managed teams from 2 to 50, along with complex internal and external relationships. She has scaled high performance cross functional teams and as a strategic leader, coached and mentored them by cultivating a spirit of collaboration.