I can bring any business global and expand locally by E-commerce. Have more than 6 years experience in both B2B and B2C functions of E-commerce for sales and operations. Can build from scratch or maintain a growth of business over E-commerce.


Grocery Channel Development


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Category Manger FMCG and Beauty
TCS E- com Pvt Ltd (
Dec 2017 - Present | Karachi, Pakistan

Responsible for:
• F.M.C.G and Beauty Category with a team of 4, Reporting to Head of merchandising
• Monthly category Targets, Expanding pool of sellers for Key Accounts for major Orders generation
• Market surveys & meeting with sellers with a plan to building robust and professional relationships
• Category Management & Business intelligence: KPI reporting and monitoring, analysis of category and its slower
moving products & generating promotion and marketing initiative accordingly

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Assistant Category Manager Consumer
TCS Private Limited
Dec 2015 - Nov 2017 | Karachi, Pakistan

Serving in as Assistant Category Manager for consumers and grocery category with team of four.
Analyzing new products and market for category.
Seeking vendors of existing and latest products.
Building seller's confidence.
Designing products deals with respect to market trends of FMCG.
Building category levels.
Entertaining B2B requirements and source required items.
Insure payment cycle and products taxation.
Resolve complains related to category's products.

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Assistant Team Lead (Executive)
TradeKey Pvt. Ltd.
Sep 2013 - Dec 2015 | Karachi, Pakistan

I am serving as key-account manager (assistant team lead) for accounts from China, and
Pakistan, to fulfill the successful services delivery of sales and business development both online and
offline. Leading a team of more than 10 key accounts from Textile and Chemicals industries.

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E-Sales Coordinator
Sanaulla Store
Mar 2012 - Apr 2013 | Karachi, Pakistan

Served as bridge between Sales and Inventory team to manage brands launch over Sanaulla online store
and enable customer to order products, Manage photo Sessions, Web inventory updating, Social Media
Marketing Posts and Engagement for Brand Launch , Web User Interphase Graphic Designing
Management in contrast of Seasons and Brand Launch.

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Accounts Officer
Shadco Pvt Ltd, (PakSuzuki's Vendor)
Jan 2012 - Mar 2012 | Karachi, Pakistan

Ledger Management for procurmnet both local and imports and local Purchases

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E-Sales Representative (SRO)
Sanaulla Store (
Mar 2011 - Jan 2012 | Karachi, Pakistan

Served Sanaulla Store as online sales representative Officer to entertain customer’s quires and fulfill
orders in-time and manage order delivery through courier vendors. Also engaged in online payment
collection from banks, Western-Union, Money Gram and Easypaisa. Major customer were from USA, UK
and UAE,

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AKD Investment Managment Limited
Jun 2009 - Jul 2009 | Karachi, Pakistan

Served as Assistant to fund Manager and Analyst, engaged in online financial modules updating and
online documentation


Institute of Business & Technology - BIZTEK
MPhil, , Masters in Sciences‎
Supply Chain and Logistics Management
CGPA 3.0/4
Institute of Business and Information Technology BIZTEK
Bachelors, Bachelors in Commerce, Bachelor of Business Administration‎
CGPA 3.1/4
Jinnah Gov College
Intermediate/A-Level, , FSc (Pre Engineering)‎
Computer Science
Group of Ali ALi Schools
Matriculation/O-Level, Matric in Science, Matriculation in Science‎
Grade B+


Less than 1 YearAccount Mapping
2 Years Adobe Photoshop
Less than 1 YearBranch Administration
1 yearBranch Management
1 yearChannel Sales
Less than 1 YearClient Aquisition
2 Years Client Follow-up
1 yearCorporate - IT Department
Less than 1 YearCorporate - Procurement / Administration Departmen
1 yearDeal Qualification
Less than 1 Yeardeal structuring
2 Years Digital Photography
2 Years Direct Sales
2 Years Distributors Management
4 Years E-Commerce
2 Years End to End Sales
Less than 1 YearExecutive Presentation Skills
2 Years Go-to-market Strategy
1 yearGovernment
Less than 1 YearHigh Networth Individuals
2 Years Hiring And Team Building
2 Years Identifying Sales Opportunities
2 Years Influential Communicator
Less than 1 YearInstitutional Selling
Less than 1 YearInternational Business Exposure
1 yearInventory Analysis
Less than 1 YearInventory Planning
Less than 1 YearKey Account Management
Less than 1 YearLead Generation
1 yearLogistic Operations Management
1 yearManaging Midsize Teams - 5 to 20 People
2 Years Managing Small Teams - 1 to 5 People
2 Years Opening Branch Offices
Less than 1 YearOutside Sales
1 yearPricing Negotiation
1 yearProfit Center Operations
1 yearResponding to RFPs
2 Years Retailers
Less than 1 YearRural Markets
1 yearSales Forecasting
2 Years Sales Management
1 yearSales Management Consulting
2 Years Sales Process Development
2 Years Sales Promotion
2 Years Selling Skills
2 Years Social Interaction
1 yearTarget Setting
2 Years Team Motivation
1 yearTrade Negotiation
1 yearvendor management


Intermediate Punjabi
Expert Urdu
Expert English