My professional Career follows a three step cycle- LEARN, GROW, REPEAT.. A well diversified career that started with Finance and landed in the IT sector in the form of project coordinator, and grew to project management.
I have learned a whole new world of IT and connecting the chain links- specially rising E-Commerce. Strong analytical skills and strategic approach towards business enabled to stretch my scope of services towards effective client dealing, long term working relationship, striking a balance between in-house standardization and innovation, improving coordination within the team, & successfully executing strategy of improving project completion time and rate.
Areas of interest include Project Management, Product (Software) Improvement and Innovation, E-Commerce Management, Google Analytics
Successfully managed the launch of Ramzan Hampers, Micro website for Ramzan and Qurbani ventures for catering seasonal events for Metro Online.
Managed expansion from Food in Lahore only to Nonfood and Pan Pakistan for Metro Online.
Improvement in the UX of website and mobile application performance combined with reduced number of crashes for Metro Online
Introducing expanded reporting structure, improvements in order and picker management system, and content management systems.
Successfully managed the launch of Habitt Home Store Online platform (front-end and back-end)
Successfully managed the launched of Mothers.Pk (website and application)- a subsidiary of Arif Habib
Designed product product process flow diagram for internal products.
Accounts managed include:
o https://metro-online.pk/home (Website, multiple mobile applications)
o http://www.habitt.com/ (Website and Application)
o http://shoeplanet.pk/ (Website)
o https://mothers.pk/ (Website and Application)
o (Other In-house products/ and projects)
Project handling from initiation to completion including liason between client and team, scoping and
outlining specification in coordination with team, crafting milestones, process and design Q&A, onpage
SEO, project delivery, highlighting key points from client’s end customer perspective etc.
Client dealing including working towards prioritizing, repeat, and retention strategies.
Managing Web department including Still and Motion Graphics, website design, development,and
Managing Social Media page for the company along with basic SEO
Managing research team for business, financial, and marketing planning for actual and fictitious
businesses using techniques using like costing and budgeting, forming Financial Statements, NPV,
IRR, Ratio Analysis, Cost of Capital Analysis, Risk Analysis using Standard Deviation, Variance
Co-varience etc; and Sensitivity Analysis, etc.
Research work includes identification of key aspects and numbers using statistical techniques like
regression, chronbach alpha etc
Managing Academic and professional research team for business studies and real businesses.
Training new academic writers