My professional Career follows a three step cycle- LEARN, GROW, REPEAT.. A well diversified career that started with Finance and landed in the IT sector in the form of project coordinator, and grew to project management.

I have learned a whole new world of IT and connecting the chain links- specially rising E-Commerce. Strong analytical skills and strategic approach towards business enabled to stretch my scope of services towards effective client dealing, long term working relationship, striking a balance between in-house standardization and innovation, improving coordination within the team, & successfully executing strategy of improving project completion time and rate.

Areas of interest include Project Management, Product (Software) Improvement and Innovation, E-Commerce Management, Google Analytics


Metro Online
Shoe Planet


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Project Manager
Blue Ex
Mar 2017 - Present | Karachi, Pakistan

 Successfully managed the launch of Ramzan Hampers, Micro website for Ramzan and Qurbani ventures for catering seasonal events for Metro Online.
 Managed expansion from Food in Lahore only to Nonfood and Pan Pakistan for Metro Online.
 Improvement in the UX of website and mobile application performance combined with reduced number of crashes for Metro Online
 Introducing expanded reporting structure, improvements in order and picker management system, and content management systems.
 Successfully managed the launch of Habitt Home Store Online platform (front-end and back-end)
 Successfully managed the launched of Mothers.Pk (website and application)- a subsidiary of Arif Habib
 Designed product product process flow diagram for internal products.
 Accounts managed include:
o (Website, multiple mobile applications)
o (Website and Application)
o (Website)
o (Website and Application)
o (Other In-house products/ and projects)

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project Coordinator and operations Manager
e2B Solutions
May 2015 - Present | Karachi, Pakistan

Project handling from initiation to completion including liason between client and team, scoping and
outlining specification in coordination with team, crafting milestones, process and design Q&A, onpage
SEO, project delivery, highlighting key points from client’s end customer perspective etc.

 Client dealing including working towards prioritizing, repeat, and retention strategies.

 Managing Web department including Still and Motion Graphics, website design, development,and
content etc.

 Managing Social Media page for the company along with basic SEO

 Managing research team for business, financial, and marketing planning for actual and fictitious
businesses using techniques using like costing and budgeting, forming Financial Statements, NPV,
IRR, Ratio Analysis, Cost of Capital Analysis, Risk Analysis using Standard Deviation, Variance
Co-varience etc; and Sensitivity Analysis, etc.

 Research work includes identification of key aspects and numbers using statistical techniques like
regression, chronbach alpha etc

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Team Lead
e2B Solutions
May 2014 - May 2015 | Karachi, Pakistan

 Managing Academic and professional research team for business studies and real businesses.
 Training new academic writers

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Aug 2012 - May 2014 | Karachi, Pakistan

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Researcher and Trainer
3 years of free lancing since 2010, self employed
Nov 2010 - Jan 2013 | Karachi, Pakistan

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Money Market Dealer
Continental Exchange (Interbank Brokerage)
Jan 2011 - Aug 2011 | Karachi, Pakistan

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Assistant to Head of MBA
IQRA UNIVERSITY Karachi Defence Campus
Jan 2008 - Mar 2009 | Karachi, Pakistan

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Online Banker
Citi Bank
Aug 2005 - May 2006 | Karachi, Pakistan


Code Girls
Certification, ‎
Web Development
Al' Zehra Academy
Diploma, Islamic Banking and Finance‎
Modarba, Morabaha, Salam, istisna
Iqra University
Masters, , MBA FINANCE‎
Accounting & Finance
CGPA 3.5/4
Govt. Degree College
Bachelors, Bachelors in Commerce, BCOM‎
Accounting, Banking & Finance
Percentage 72%
DHA Degree College
Intermediate/A-Level, Intermediate in Commerce, Inter‎
Banking & Finance, Business Management, Accounting & Finance
Percentage 74%


1 yearAgile Application Development
2 Years agile business analyst
1 yearAndroid/ iOS Application Management
1 yearapplication Project Management
2 Years business analyst
5+ Years English Fluency
Less than 1 YearGitHUB
1 yeariOS / Android Products Management
1 yeariOS Application Management
2 Years IT Business Analyst
2 Years Managing Midsize Teams - 5 to 20 People
4 Years Microsoft Excel
5+ Years Microsoft Word
2 Years Negotiations
1 yearProgram Management Skills
3 Years Project Management
1 yearProject Management tools
3 Years Resource Management
Less than 1 YearSDLC analyst
1 yearStrengthening Client Relationships
2 Years succession planning
3 Years Team Management
2 Years UX
1 yearWeb Project Management


Intermediate English
Intermediate Gujerati
Intermediate Urdu