Performance Marketer

We are looking for a talented Performance Marketing Specialist with proven experience in managing and scaling digital campaigns targeting the USA market. The successful candidate will be responsible for planning, executing, and optimizing campaigns across various platforms to drive measurable growth and maximize return on investment. This role demands a strong analytical approach, excellent communication skills, and the ability to work collaboratively with creative and content teams. This is a full-time, on-site position offering an exciting opportunity to contribute to impactful marketing initiatives.

Key Responsibilities
- Plan, execute, and optimize performance marketing campaigns across Google, Meta, TikTok, and other digital platforms.
- Manage advertising budgets effectively, conduct A/B testing, and perform audience segmentation to maximize campaign ROI.
- Track, analyze, and report on campaign performance, identifying opportunities for growth and improvement.
- Collaborate closely with creative and content teams to develop compelling ad messaging that resonates with target audiences.
- Stay updated with the latest trends, tools, and best practices in digital marketing to maintain a competitive advantage.

Required Qualifications
- Proven experience managing USA-focused digital campaigns on platforms such as Google Ads, Meta Ads, and TikTok Ads.
- Strong analytical and reporting skills, with proficiency in tools like Google Analytics, Ads Manager, and Data Studio.
- Deep understanding of conversion rate optimization, retargeting strategies, and audience segmentation.
- Excellent communication and coordination abilities to work effectively across teams.
- Minimum of 2 to 3 years of experience in performance or digital marketing roles.

Job Details
- Job Type: Full-time
- Salary Range: Rs 60,000 to Rs 80,000 per month
- Work Location: On-site

This role provides an excellent opportunity to work in a dynamic environment focused on delivering data-driven marketing campaigns for the USA market. Candidates with a passion for performance marketing and a proven track record of driving results are encouraged to apply.