Posted Jun 30, 2020 10 views
Job Description
The SEO/SEM Specialist is responsible for coordinating and implementing SEO strategies for our company and clients. The correct person will be goal-oriented, possess exceptional attention to detail, and driven to provide impact to our clients!
Key Management Areas of Responsibility
· Define requirements, tasks, and resources associated to SEO strategy
· Manage and execute the implementation of SEO strategy
· Communication to team, and management on strategy/project development, timelines, and results
· Collaborate on client strategy and goal definition for success
· Keep pace with SEO, search engine, social media and internet marketing industry trends and development
Key Functional Areas of Responsibility
· Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
· Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
· Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific
· Develop and implement link building campaigns
· Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)
· Monitor and evaluate search results and search performance across the major search channels in order to improve rankings
· Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies
· Communication to team and management on project development, timelines, and results
Professional Competencies
· Passion for SEO and overall internet marketing
· Outstanding ability to think creatively, strategically and identify and resolve problems
· Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere
· High levels of integrity, autonomy, and self-motivation
· Excellent analytical, organizational, project management and time management skills
Professional Skills & Qualifications
· 2+ year’s experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
· Strong understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) process
· Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)
· Experience working with CMS and building/administering content in multiple CMS environments
· Knowledge of HTML/CSS and website administration
· High-level proficiency in MS Excel and Word
· Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools
· Knowledge of PPC programs and optimizing data gathered from both organic and paid sources
· Strong team skills, excellent oral and written communication skills.
· Very strong organizational skills and ability to multitask and prioritize.
Job Details
Pinease Technologies
At Pinease, equipped with our experience and technical know-how of online tools, we aim to empower these SMEs to grow and prosper. We fill in the missing links holding them back and provide them with useful techniques to reach out to a larger target audience. This has a reciprocative effect as it is beneficial for both businesses and customers alike. Pinease Printing Center is your one stop printing solution just a click away. Once you’re on this page, you’re bound to feel your inner creativity surfacing. We make it our mission to add a touch of uniqueness to your prints for a lasting first impression. Pinease Print Solutions is an online printing company aiming to craft fabulous products for you. We print business and personal stationery using the designs you send us or have one of our expert designers create a design for you based on your requirements. For printing of business cards, marketing material, event stationery and more, visit www.print.pinease.com A Masterpiece Under Construction. We are currently working on Pinease Business Directory and Corporate Centre. It will soon be here to make your life easy breezy! Stay Tuned.
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