Posted Aug 25, 2018 3 views
The primary responsibility of the PPC Expert would be to drive quality traffic to the website for generating leads, strictly monitoring & maintaining campaigns, bid strategy and reporting.
- Managing budgets and bids for multiple platforms including Google AdWords, Bing Ads, Yahoo Gemini, Facebook, YouTube, Twitter, LinkedIn, Pinterest etc.
- Building effective Facebook / Paid Search campaigns.
- Managing Remarketing/Display campaigns in Google Display Network and third-party platforms.
- Conducting, measuring, and implementing the results of A/B tests for ad copy and targeting.
- Providing feedback regarding landing pages and display ads.
- Optimization & Maintenance of Quality Score.
- Performing traffic analysis in Google Analytics related to paid digital traffic and other sources /mediums.
- Evaluating budget levels and provide recommendations.
- Measuring and optimizing campaigns to meet internal KPIs.
- Acting as one of the resident digital marketing experts.
Professional Competencies
· Passion for Search and Internet Marketing.
· Outstanding ability to think creatively, and identify and resolve problems.
· Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
· Ability to clearly and effectively articulate thoughts and points.
· Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals.
· High levels of integrity, autonomy, and self-motivation.
· Excellent analytical, organizational, project management and time management skills.
Professional Skills & Qualifications
· Experience in Search Engine Marketing (SEM) and Paid Search (PPC).
· Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
· Experience working with popular PPC ad platforms (AdWords, Yahoo, Bing).
· AdWords / Bing certification is a plus.
Job Details
Pinnacle Enterprise
pPinnacle Enterprise is a top-notch Business Process Outsourcing (BPO) company with its roots in Pakistan, while it enlarge broadly structured services across the world and in a very short time Pinnacle has already capture more than 100 clients. Pinnacle has adopted intensely embedded practices for nonstop development that are designed to give a gradually stronger competitive-advantage to its clients. Pinnacle is a global management consulting, technology services and Business Process Outsourcing company with numerous offerings and an extremely focus and extensively skilled and accomplished team of outsourcing and customer service experts. Pinnacle eases you of your non-core business activities by providing sophisticated and cost effective results in BPO, Customer Sensing and Customer Relationship Management (CRM)./p
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