PPC Expert

Pinnacle Verified

Karachi , Pakistan

Posted Aug 25, 2018 382 views

PKR. 80,000 - 125,000/Month

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Job Description

The primary responsibility of the PPC Expert would be to drive quality traffic to the website for generating leads, strictly monitoring & maintaining campaigns, bid strategy and reporting.

  • Managing budgets and bids for multiple platforms including Google AdWords, Bing Ads, Yahoo Gemini, Facebook, YouTube, Twitter, LinkedIn, Pinterest etc.
  • Building effective Facebook / Paid Search campaigns.
  • Managing Remarketing/Display campaigns in Google Display Network and third-party platforms.
  • Conducting, measuring, and implementing the results of A/B tests for ad copy and targeting.
  • Providing feedback regarding landing pages and display ads.
  • Optimization & Maintenance of Quality Score.
  • Performing traffic analysis in Google Analytics related to paid digital traffic and other sources /mediums.
  • Evaluating budget levels and provide recommendations.
  • Measuring and optimizing campaigns to meet internal KPIs.
  • Acting as one of the resident digital marketing experts.

Professional Competencies

·         Passion for Search and Internet Marketing.

·         Outstanding ability to think creatively, and identify and resolve problems.

·         Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.

·         Ability to clearly and effectively articulate thoughts and points.

·         Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals.

·         High levels of integrity, autonomy, and self-motivation.

·         Excellent analytical, organizational, project management and time management skills.

Professional Skills & Qualifications

·         Experience in Search Engine Marketing (SEM) and Paid Search (PPC).

·         Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.

·         Experience working with popular PPC ad platforms (AdWords, Yahoo, Bing).

·         AdWords / Bing certification is a plus.

Job Details

Total Positions:
2 Posts
Job Shift:
First Shift (Day)
Job Type:
Full Time/Permanent
Job Location:
No Preference
24 - 40 Years
Minimum Education:
Degree Title:
AdWords / Bing certification is a plus.
Career Level:
Experienced Professional
2 Years - 5 Years
Apply Before:
Sep 25, 2018
Posting Date:
Aug 25, 2018
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BPO · 11-50 employees - Karachi

Pinnacle Enterprise is a top-notch Business Process Outsourcing (BPO) company with its roots in Pakistan, while it enlarge broadly structured services across the world and in a very short time Pinnacle has already capture more than 100 clients. Pinnacle has adopted intensely embedded practices fo ...Read More

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