Posted Nov 28, 2022 255 views
PNC Solutions is looking for a Brand Manager for content management, including planning, creation, and research.
Responsibilities:
- Conceive and implement concepts, guidelines and strategies in various creative projects and oversee them to completion
- Revise long-form content including blogs and scripts, approve/reject ideas, and provide feedback to the team
- Performing extensive research and analysis on consumer thoughts and trends
- Lead brainstorming/creative sessions to generate ideas
- Creating specifications and content appropriate for the brand's customer personas, strategizing content pillars and sub pillars
- Planning the editorial calendar and content proposition
- Collaborating with content, marketing, design, and animators to implement the strategy, overseeing writing style and tone for all content
- Developing content governance guidelines for tone, style, and voice of all content, and ensuring they are followed
- Developing editorial strategy, so content is consistent across all delivery platforms
- Conducting periodic content audits, tracking and calculating content ROI
- Ensuring that content strategy meets business objectives, strategizing and improving content delivery and promotion
- Analyzing content marketing strategy to evaluate whether it's working or not.
Required Skills:
- Excellent copywriting skills – if you can't write great content, it doesn't matter how well you strategize it.
- Content delivery skills – you determine the best distribution channel to deliver content to your audience.
- Hand-on experience in creative process, marketing, graphic design and brand development
- You should have experience in handling and strategizing marketing campaigns.
- Multitasking and organizational skills – you will have to handle several types of projects and people regularly
- Editorial competency – you will conduct thorough audits to determine what content should be kept, edited, rewritten, and more
- Good analytical abilities to spot patterns and trends in content marketing data, Google Analytics, and Google Search Console
- Proficient in SEO and implementation of on-page optimizations on web content
- Having a keen interest in organizational goals and targets, team-building skills, attention to detail, leadership qualities, pressure handling capabilities
Job Details
Work Environment
Supervisor’s gender:
Percentage of female coworkers:
PNC Solutions
PNC Solutions is a premier digital agency specializing in a plethora of IT and digital marketing solutions. Our primary aim is to empower businesses across a wide spectrum, ensuring entrepreneurs and small businesses have the same resources to scale themselves as large corporations at a quarter of the price. We have been delighting clients globally since 2014. Starting with 2 people that has now grown to a family of over 200, we are proud of how far we’ve come and the growth we have empowered our clients with.
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