We are looking for an experienced Brand Manager  to develop and implement marketing activities that increase brand value, awareness and market share. As a Brand Manager you will work closely with different teams to create and execute marketing initiatives that resonate with the target market and increase sales. You will also be tasked with developing budgets, forecasting sales figures and assessing KPIs and ROI.

Have a good understanding of consumer behavior, be up-to-date on market trends and continuously monitor competitor activity. You will also be responsible for conducting research, analyzing data, developing go-to-market strategies and reporting on brand performance.

Brand Manager Responsibilities:

  • Researching and analyzing consumer behavior, market trends and competitor activity.
  • Establishing budgets, performance specifications and sales estimates.
  • Developing and implementing strategies that resonate with the target market.
  • Planning and executing marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs.
  • Building brand awareness and increasing brand value and profitability.
  • Increasing product sales and market share.
  • Measuring and reporting on campaign performance and assessing KPIs and ROI.
  • Collaborating with different teams such as marketing, creative, legal, etc.
  • Overseeing the production of advertisements, promotional materials and mail campaigns.
  • Ensuring that messaging and marketing activities are aligned with brand and company values.

Brand Manager Requirements:

  • MBA marketing or related field with 4 to 5 years’ experience.
  • Previous experience in developing brand and marketing strategies.
  • Good communication skills, both verbal and written.
  • Previous experience in managing and leading teams.
  • Highly organized and perform well under pressure.
  • Budget management skills.
  • Strong research and analytical skills.

Compensation:

Salary depends on experience and market competitive with other perks and benefits.

Job Details

Functional Area:
Total Positions:
3 Posts
Job Shift:
First Shift (Day)
Job Type:
Department:
Permanent Recruitment - Outsourcing
Job Location:
Gender:
No Preference
Minimum Education:
Masters
Degree Title:
MBA - Marketing
Career Level:
Experienced Professional
Minimum Experience:
5 Years
Apply Before:
Dec 29, 2022
Posting Date:
Nov 28, 2022
Diversity Inclusion:
We value diversity of our employees. All qualified applicants will receive fair consideration without regard to genders or socio-economic backgrounds.

Work Environment

Supervisor’s gender:
Either
Percentage of female coworkers:
60-69%

Prime Human Resource Services (Pvt) Ltd

Recruitment / Employment Firms · 51-100 employees - Karachi

We are driven by the belief that organizations deserve powerful yet flexible solutions to manage non-core but mission critical processes such as Payroll, Human Resources, Time and Attendance. With over 5 years experience in business solutions, our team has tailored a payroll service to the unique needs of small, mid-sized and large businesses. We are confident we can achieve our vision. Thanks to our singular focus on using cutting edge technology to always deliver cost effective solutions accurately & on time, allowing companies to focus on their bottom line. We do this by building value-added relationships with our clients. This means that when you partner with Prime HR, you can be confident that your payroll is accurate, on time and serviced in a way that will exceed your expectations.

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