A reputable Software company is looking for a Digital Media Manager having experience for a minimum of 3/4 years in the relevant industry, skills required:
*Digital media planners observe the market regularly to maintain their knowledge of audience trends and consumer behavior, as well as performing competitor research to stay abreast of what marketing channels the competition is utilizing.
*Digital media planners gather data and information using different methods, such as questionnaires, focus groups, or market analysis surveys, which can then be used to optimize campaigns to target specific audiences. A good knowledge of search engine optimization (SEO) is useful in targeting specific keywords and search habits for optimum results.
*Work with Marketing department to improve organic search engine performance and goalsetting based on click-through rates, traffic, and conversions.