Digital Media Planner

A canadian immigration firm is looking for the services of a DIGITAL MEDIA PLANNER for their LAHORE office

Collect Market Data

Digital media planners observe the market regularly to maintain their knowledge of audience trends and consumer behavior, as well as performing competitor research to stay abreast of what marketing channels the competition is utilizing.

Develop Audience Personas

From campaign insights and data mining, digital media planners create personas, evaluating their target demographic through the media audiences use, the times and places they consume it, and how long they view different pieces of content.

Optimize Campaigns

Digital media planners gather data and information using different methods, such as questionnaires, focus groups, or market analysis surveys, which can then be used to optimize campaigns to target specific audiences. A good knowledge of search engine optimization (SEO) is useful in targeting specific keywords and search habits for optimum results.

Monitor Budgets

Digital media planners manage campaign budgets for clients, negotiating costs for elements such as advertising spaces or social media campaigns to ensure they’re within the budget allocated to each channel.

Report on the Success of Campaigns

Once a campaign is finished running, digital media planners analyze the data that’s been collected and create reports based on the findings. They assess the impact of different types of media when targeting audiences and the suitability of media channels for different target markets.

 Collect Market Data

Digital media planners observe the market regularly to maintain their knowledge of audience trends and consumer behavior, as well as performing competitor research to stay abreast of what marketing channels the competition is utilizing.

Develop Audience Personas

From campaign insights and data mining, digital media planners create personas, evaluating their target demographic through the media audiences use, the times and places they consume it, and how long they view different pieces of content.

Optimize Campaigns

Digital media planners gather data and information using different methods, such as questionnaires, focus groups, or market analysis surveys, which can then be used to optimize campaigns to target specific audiences. A good knowledge of search engine optimization (SEO) is useful in targeting specific keywords and search habits for optimum results.

Monitor Budgets

Digital media planners manage campaign budgets for clients, negotiating costs for elements such as advertising spaces or social media campaigns to ensure they’re within the budget allocated to each channel.

Report on the Success of Campaigns

Once a campaign is finished running, digital media planners analyze the data that’s been collected and create reports based on the findings. They assess the impact of different types of media when targeting audiences and the suitability of media channels for different target markets.

 Collect Market Data

Digital media planners observe the market regularly to maintain their knowledge of audience trends and consumer behavior, as well as performing competitor research to stay abreast of what marketing channels the competition is utilizing.

Develop Audience Personas

From campaign insights and data mining, digital media planners create personas, evaluating their target demographic through the media audiences use, the times and places they consume it, and how long they view different pieces of content.

Optimize Campaigns

Digital media planners gather data and information using different methods, such as questionnaires, focus groups, or market analysis surveys, which can then be used to optimize campaigns to target specific audiences. A good knowledge of search engine optimization (SEO) is useful in targeting specific keywords and search habits for optimum results.

Monitor Budgets

Digital media planners manage campaign budgets for clients, negotiating costs for elements such as advertising spaces or social media campaigns to ensure they’re within the budget allocated to each channel.

Report on the Success of Campaigns

Once a campaign is finished running, digital media planners analyze the data that’s been collected and create reports based on the findings. They assess the impact of different types of media when targeting audiences and the suitability of media channels for different target markets.

 Requiremnents

• Analytical skills 
• Decision-making skills 
• Computer skills 
• Teamwork 
• Numerical abilities