Digital Marketing Specialist

Profine Furniture Industries (Pvt) Limited Verified

Lahore , Pakistan

Posted May 31, 2021 146 views

PKR. 100,000 - 125,000/Month

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Job Description

Ensure marketing Surveys on a quarterly basis regarding Profine’s Product (Old/New) from the existing customers of Profine.

  • Perform brand awareness surveys on a quarterly basis all over Pakistan and present reports to CEO.
  • Conduct market research to evaluate Customer perception of our Products and Brand perception of Profine.
  •  Present proper graphical reports to Chief Executive Officer.
  • Schedule and post social media messages linking with ad campaigns, customer engagement initiatives, new product launches, and promotion announcements.
  • Moderate social platforms to encourage conversation, remove spam content, respond to reader questions, and assist with customer service questions in real-time.
  • Responsible to write and upload content for the Official Website of Profine.
  • Continuously write and upload news for the “news and event section” of Profine website.
  • Share news of Profine Website on Social Media Pages.
  • Responsible to finalize the “BIG IDEA” of every seasonal campaign and discuss with the CEO. On approval, plan campaign process, and finalize timelines.
  •  Responsible to develop season-wise branding activities plan after having detailed discussions with the CEO at the start of every year. These plans must be developed keeping Profine’s yearly marketing budget in view.
  • Create overall Campaign plan inclusive advertisement messages and promotion mediums with budgets and get approval for the plan document from the CEO. 
  • Conduct Product Photography / Videography on an ongoing basis.
  • Responsible to schedule and write daily social media (Facebook, Twitter, LinkedIn, etc.) posts that provide exceptional content for the reader.
  • Responsible to develop and run the Profine Channel on YouTube.
  • Develop and upload videos on YouTube “Profine channel” related to campaign Photo Shoots, TVCs and launch events videos, etc.
  • Share Profine YouTube Videos on Social Media official accounts
  • Design and execute campaigns that also increase footfall at our showrooms and design studios.
  • Responsible to ensure that printing & branding material of ad campaigns are properly placed at retail outlets so that walk-in customers relate to the ad campaign which they see through other promotion mediums.
  • Responsible for on-time launching of campaigns by first arranging and coordinating with Graphic Designer, Social Media Specialist, ad agencies, selecting models and administrating TVCs, videos & photoshoots etc.
  • Ensure that Digital Media Marketing is linked with an overall marketing campaign of Profine by finalizing all the messages uploaded on digital and social media.
  • Regularly monitor the activities of Social Media Specialist so that company can get the best out of them.
  • Perform Media buying for ATL and BTL as per campaign plan and approved budgets.
  • Responsible to calculate the proactive and reactive Return on Investment (ROI) of every ad campaign and submit the report to the CEO.
  • Responsible for SMS & Email Marketing to customers of Profine regarding new product arrivals, new openings of showroom/design studio, and sales promotions on Profine Items.
  • Plans concept after listening and understanding the information.
  • Use software to illustrate concepts by designing rough layouts of art and copy regarding arrangement, size and style, and related aesthetic concepts.
  • Obtains approval of concept by submitting rough layout to CEO.
  • Handover final approved design to Branding Specialist.
  • Save a master copy of all approved design in his computer system as well as on Profine’s main storage server in proper folders as well as save on CDs on monthly basis.
  • Responsible to plan and implement all digital ad campaigns including Facebook, Google Ads, Linked In, and Instagram.
  • Perform any other task related to Branding/Marketing and Digital & Social Media Management assigned by CEO.

Job Details

Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Job Location:
No Preference
Minimum Education:
Career Level:
Department Head
Minimum Experience:
4 Years (Candidate from furniture industry will be given preference)
Apply Before:
Jul 02, 2021
Posting Date:
May 31, 2021
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Profine Furniture Industries (Pvt) Limited

Manufacturing · 51-100 employees - Lahore

PROFINE is specialized in office furniture including Seating, Tables, Desks, Workstation and Institutional furniture. We have furnished many Institutions, Corporations and offices in Pakistan. We have a history of our generations manufacturing quality furniture since 1867. Profine has been strengthe ...Read More

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