Posted Oct 28, 2021 9 views
Developing and establishing brand positioning and related communication guidelines.
- Creating and executing dynamic marketing plans that will build the company’s products into leading and distinctly recognizable brands, including the development of a consistent message integrated across all programs, promotions, products, and services.
- Working in partnership with the brand managers and creative agency, developing creative briefs and guiding creative direction to meet objectives for all advertising and public-facing communications, including print, digital, OOH, TV, radio etc.
- Working with brand managers and creative agency to ideate and produce creative content to effectively communicate the brand message(s) to the TA, including print, digital, OOH, TV, radio.
- Working with brand managers and creative agency to ideate and produce creative content to effectively communicate the brand message(s) to the TA, including print, digital, OOH, TV, radio etc.
- Working in partnership with the brand managers and media agency, developing media briefs and guiding media planning to meet objectives for all advertising and public-facing communications, including print, digital, OOH, TV, radio etc.
- Working with senior management to develop and effectively manage budgets, including tracking and continuous alignment with goals and objectives.
- Managing content and updates for customer and internal touch points, including social media
- Gathering consumer and market insights to inform marketing and branding strategies with the goal increase customer conversions. Analyzing customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies for company brands.
- Leading and managing research projects.
- Identifying effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.
- Provide direction and directives to support staff in the performance of their duties, establishing work priorities, and in achieving company initiatives.
- Presenting ideas and final deliverables to internal and external teams, and communicating with senior leaders about marketing programs, strategies, and budgets
Skills
Job Details
Punjab Oil Mills Limited
Punjab Oil Mills Limited is a leading manufacturer of edible oils and fats based in Islamabad, Pakistan. We make and market a wide range of premium quality cooking and baking mediums and other specialty fats under the Flagship brand name of Zaiqa. All our products are prepared under the strict supervision of qualified professionals to ensure the highest quality standards. We are an ISO 9001:2000 certified company and take pride in making products that consistently exceed customer expectations. As a result the Zaiqa brand enjoys a valuable brand franchise today and is synonymous with uncompromising quality and constant innovation. Moreover we are one of the few food companies in Pakistan to have employed an independently certified HACCP based food safety system in compliance with the Global Food Safety Initiative.
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