Job Brief:

  • If you live and breathe marketing, we need to talk. We’re looking for a flexible and versatile marketer who will be responsible for the growth of our inbound sales channels.
  • Digital Marketing Manager responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity. To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects.
  • Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.

Responsibilities

  • Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.
  • Deploy successful marketing campaigns and own their implementation from ideation to execution.
  • Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis.
  • Produce valuable and engaging content for our website and blog that attracts and converts our target groups.
  • Build strategic relationships and partner with key industry players, agencies and vendors.
  • Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
  • Oversee and approve marketing material, from website banners to hard copy brochures and case studies,
  • Measure and report on the performance of marketing campaigns, gain insight and assess against goals,
  • Analyze consumer behavior and adjust email and advertising campaigns accordingly,

Requirements:

  • Demonstrable experience in marketing together with the potential and attitude required to learn
  • Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
  • knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) is preferrable
  • Experience in setting up and optimizing Google Adwords campaigns
  • Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
  • A sense of aesthetics and a love for great copy and witty communication.
  • Up-to-date with the latest trends and best practices in online marketing and measurement

About Us

PureLogics is a full services technology company having presence in USA, UAE and in Lahore. Over the past 15 years, we have matured from a narrowly-focused five-person team to a well-established technology hub with around employees. We’re CMMI Level 2 and ISO Certified company and highly acclaimed AWS consulting partners.

The success of our business mainly lies in building a team of A-players, who work together and build together, and who crave perfection in everything they produce for our elite clients. We offer the opportunity to the young and enthusiastic individuals that are eager to take on tough challenges under our mentorship towards a bright future.

What are we offering?

  • Health Insurance
  • Provident Fund
  • Annual Paid Leaves
  • Compensation Plans
  • Paid Certifications & Training
  • Car Finance Program
  • Bike Finance Program
  • Child Education Program
  • Two Annual Trips
  • Stars Of the Month Rewards
  • Monthly Meetups
  • Referral Bonuses
  • Birthday & Eid Gifts

Job Details

Functional Area:
Total Positions:
1 Post
Job Shift:
Second Shift (Afternoon)
Job Type:
Department:
HR
Job Location:
Gender:
No Preference
Minimum Education:
Bachelors
Career Level:
Experienced Professional
Minimum Experience:
5 Years
Apply Before:
Feb 25, 2023
Posting Date:
Jan 24, 2023

Work Environment

Supervisor’s gender:
Either
Percentage of female coworkers:
20-29%

PureLogics

Information Technology · 11-50 employees - Lahore

PureLogics is global software outsourcing company. With over 9 years of experience, Fortune 500 customers and over 500+ successful projects, PureLogics develops world-class web and mobile applications for customers across the globe. Our Global Delivery Network allows us to deliver reliable technology and outsourcing services. We pride ourselves in the diversity of the expertise that we offer and our impeccable record with satisfied clients so far. Much of this success is owed to some of the most rigorous and effective methodology that we at PureLogics employ in our production process to ensure the best of results. Who we work with: We are lucky to find really great clients. When we do, it is a symbiotic, mutually respectful and intentional two-way relationship, that creates great stuff. Some of the incredible companies are Intel, U2, BBC, EMC, RIM.

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