Email Marketing Executive

We’re looking for a passionate and detail-oriented Email Marketing Executive to join our fast-paced marketing team. This role is perfect for someone who understands the art and science behind email campaigns, from strategy and segmentation to optimization and deliverability.

Responsibilities:

Plan, create, and execute targeted email campaigns from concept to delivery.
Segment audiences based on engagement, behavior, and demographics for hyper-personalized outreach.
Build and optimize automated email workflows and nurture sequences.
Conduct A/B testing on subject lines, design, and send times to maximize open and click rates.
Monitor key performance metrics (CTR, open rate, conversions, and deliverability) and provide actionable insights.
Maintain CRM data accuracy and ensure clean segmentation.
Ensure full compliance with GDPR, CAN-SPAM, and email marketing best practices.
Partner with internal teams to monitor sender reputation and resolve deliverability issues.
Stay updated with the latest email marketing trends, tools, and deliverability strategies.

Requirements:

Bachelor’s degree in Marketing, Communications, or a related field.
3–5 years of hands-on experience in email marketing or marketing automation.
Strong understanding of segmentation, automation, and campaign analytics.
Proficiency in email marketing tools such as Salesforce, HubSpot, Mailchimp, Klaviyo, or similar platforms.
Basic understanding of HTML/CSS for email formatting and troubleshooting.
Excellent copywriting, communication, and project management skills.
Analytical mindset with attention to data accuracy and performance optimization.

Nice to Have:

Experience using deliverability and verification platforms (e.g., DataStreams.ai, ZeroBounce, NeverBounce).
Knowledge of CRM systems, lead nurturing funnels, and customer lifecycle marketing.
Prior experience in B2B SaaS or data-driven marketing environments.
Understanding of email authentication protocols (SPF, DKIM, DMARC).
Creative flair with a testing mindset for continuous improvement.

Experience:

Min 3-5 Years

About Us:

PureLogics is a full services technology company with having presence in the USA, UAE, and in Lahore. Over the past 18+ years, we have matured from a narrowly-focused five-person team to a well-established technology hub with around employees. We’re CMMI Level 2 and ISO Certified company and highly acclaimed AWS consulting partners.

The success of our business mainly lies in building a team of A-players, who work together and build together, and who crave perfection in everything they produce for our elite clients. We offer the opportunity to young and enthusiastic individuals that are eager to take on tough challenges under our mentorship toward a bright future.

What are we offering?

Health Insurance
Life Insurance
Employee Benefits Program
Leave En-cashment
Food Compensation
Public Holiday Compensation
Weekend Work Compensation
Birthday Celebration
Star Of the Months
Referral Bonus
Car Finance Program
Bike Finance Program
Quarterly Meet-Up
Paid Certification
Sports Gala
Child education program
Eid Gifts
Iftar Meals

Skills

Strong Understanding Of Segmentation Project Management Skills Communication Excellent Copywriting

Job Details

Industry:

Information Technology

Functional Area:

Marketing

Total Positions:

1 Post

Job Shift:

Second Shift (Afternoon)

Job Type:

Full Time/Permanent

Department:

Job Location:

Lahore, Pakistan

Gender:

No Preference

Minimum Education:

Bachelors

Career Level:

Experienced Professional

Experience:

3 Years - 5 Years

Apply Before:

Jan 01, 2026

Posting Date:

Dec 01, 2025

PureLogics

Information Technology · 11-50 employees - Lahore

PureLogics is global software outsourcing company. With over 9 years of experience, Fortune 500 customers and over 500+ successful projects, PureLogics develops world-class web and mobile applications for customers across the globe. Our Global Delivery Network allows us to deliver reliable technology and outsourcing services. We pride ourselves in the diversity of the expertise that we offer and our impeccable record with satisfied clients so far. Much of this success is owed to some of the most rigorous and effective methodology that we at PureLogics employ in our production process to ensure the best of results. Who we work with: We are lucky to find really great clients. When we do, it is a symbiotic, mutually respectful and intentional two-way relationship, that creates great stuff. Some of the incredible companies are Intel, U2, BBC, EMC, RIM.