We are looking for a Senior Content Manager having following responsibilities and requirements:
Develop content strategy aligned with short-term and long-term marketing targets
Collaborate with marketing and design teams to plan and develop site and app content, style and layout, create and publish engaging content
Edit, proofread and improve writers’ posts/inapp and on social media platforms optimize content according to SEO
Use content management systems to analyze website traffic and users engagement metrics
Manage content distribution to online channels and social media platforms to increase web traffic, develop an editorial calendar and ensure content team is on board with
Has understanding of copyright and data protection, look for new styles, innovation to improve overall brand image and user engagement
Should be expert in all things related to content and channel optimization, brand consistency, segmentation and localization, analytics and meaningful measurement.
Supervising writers, editors, content strategists; be an arbiter of best practices in grammar, messaging, writing, and style
Conducting ongoing usability tests to gauge content effectiveness. Gathering data and handle analytics (or supervise those who do) and make recommendations based on those results. Working with owners of particular content to revise and measure particular content and marketing goals.
Should be able to develop standards, systems and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval and content repurposing, including the real-time implementation of content strategies.
Training as a print or broadcast journalist and has a “nose” for the story. Training in how to tell a story using words, images, or audio, and an understanding of how to create content that draws an audience
A passion for new technology tools (aka, using the tools you preach about) and usage of those tools within your own blogs and social media outreach. Social DNA a plus!
Clear articulation of the business goal behind the creation of a piece (or series) of content.Hands on experience with MS Office and WordPress
Familiarity with principles of marketing (and the ability to adapt or ignore them as dictated by data).
Excellent negotiator and mediator.
Incredible people skills.
Basic technical understanding of HTML, XHTML, CSS, Java, web publishing, Flash, etc.
Fluency in web analytics tools (Adobe Omniture, Google Analytics), social media marketing applications (HootSuite, Tweetdeck, etc.) and leading social media monitoring platforms (Radian6, etc.).
A willingness to embrace change and to adapt strategies on the fly.
Great powers of persuasion and presentation (Visio, PowerPoint)
Experience creating a resource or library of content organized indicating SEO, translations and version control.
Needs to be continually learning the latest platforms, technology tools and marketing solutions through partnerships.
Able to screen out sales pitches and look for the relevant brand and customer story.
Comfortable with acting as the company’s spokesman and advocate via media appearances, interviews, sales calls, trade shows, etc.
Good organizational and time-management skills B.Sc degree in Journalism, Marketing or relevant field
QUANTUM LHE (PVT.) LIMITED is incorporated with Securities and Exchange Commission of Pakistan under the Companies Ordinance 1984 on November 2015, headquartered and registered as Quantum CPH A/S at Næsseslottet, Dronninggårds Allé 136 DK-2840 Holte. Our Vision: "Deliver outstanding customer-focus ...Read More