Posted Aug 17, 2018 4 views
Data Analyst / Scientist will analyze data and develop reports to optimize the consumer marketing and lead generation performance through deep data analysis using Business Intelligence software such as Microsoft BI, Tableau or equivalent
The Challenge
The Data Scientist/Analyst will analyze data & create reports for the development, maintenance, evolution and performance of digital marketing strategies to optimize marketing and lead generation performance. This role will leverage digital marketing channels to optimize lead generation efforts through deep data analysis.
Essential Duties and Responsibilities
- Create customized reports for consumer interest patterns and shape the data to be utilized for digital marketing funneling stage identification.
- Develop and implement databases, data collection systems, data analytics and other strategies that optimize statistical efficiency and quality
- Acquire data from primary or secondary data sources and maintain databases/data systems
- Identify, analyze, and interpret trends or patterns in complex data sets
- Work with management to prioritize business and information need
- Locate and define new process improvement opportunities. Interpret data, analyze results using statistical techniques and provide ongoing reports
- Acquire Data from different sources to strategize and execute multi-channel digital marketing campaigns
- Execute regular audits, record user engagement measures
- Perform deep data conversion rate and cost per conversion analysis. Develop and measure Key Performance Indicators (KPI) and report on your efforts and make recommendations on KPIs
- Filter and “clean” data by reviewing computer reports, printouts, and performance indicators to locate and correct code problems
- SEO / SEM expertise will be a plus.
Qualifications
- Excellent verbal and written communication skills in English
- A minimum of five year experience in creating and optimizing reports to be utilized for digital marketing campaigns for high traffic websites, preferably with a financial institution or a retailer.
- Proficiency with Google Analytics or similar applications
- Google Analytics certified
- Minimum 3 years of experience in deep data analysis utilizing software such as Microsoft BI, and Tableau
- Strong knowledge of and experience with reporting tools like Tableau / Microsoft BI,R, databases (SQL etc), programming (XML, Javascript, or ETL frameworks)
- Technical expertise regarding data models, database design development, data mining and segmentation techniques.
Who we are?
Rainsoft financials is on a mission to revolutionize the way real estate is financed, bought, and sold, in the United States. Rainsoft is an extension of US based residential finance company in the United States of America. Rainsoft is backed by over 10 year old, well established US based financial services company.
Skills
Job Details
RainSoft Financials (Pvt) Ltd.
RainSoft Financials (Pvt.) Ltd. is an IT and IT enabled off-shore BPO service provider for the US financial services industry. RainSoft is a sister company of a US based financial institution. We develop software products and provides BPO services to the US financial services industry.
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