Digital Marketing – Data Scientist

RainSoft Financials (Pvt) Ltd. Verified

Karachi , Pakistan

Posted Feb 01, 2018 713 views

PKR. 100,000 - 200,000/Month

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Job Description

Digital Marketing Data Scientist will execute and optimize consumer marketing and lead generation performance through deep data analysis using Business Intelligence software such as Microsoft BI, Tableau or equivalent.

The Company

Rainsoft Financials (PVT) Limited is a sister company of the well established U.S. based financial services company. Rainsoft provides business process outsourcing and software development services to U.S. financial services firm.

We are looking for those who are passionate about digital and online marketing and love to play with numbers

The Challenge

The Digital Marketing Data Scientist will execute the development, maintenance, evolution and performance of digital marketing strategies to optimize marketing and lead generation performance. This role will leverage digital marketing channels to optimize lead generation efforts through deep data analysis.


Essential Duties and Responsibilities

  • Strategize and execute multi-channel digital marketing campaigns
  • Closely work with the top management to execute digital marketing strategies
  • Work with media publishers, online financial services market places and other marketing partners in USA.
  • Dive into Google Analytics, work with software development team and Internal data sources for insights, communicate these results to management.
  • Work with creative team and marketing communications member and help create and manage ad campaigns
  • Execute regular audits, record user engagement measures
  • Perform deep data conversion rate and cost per conversion analysis. Develop and measure Key Performance Indicators (KPI) and report on your efforts and make recommendations on KPIs
  • Perform deep data analysis of multi-variant and multi-channel marketing effectiveness
  • SEM: Increase distribution and brand awareness through digital, social and partner advertising
  • SEO: Improve domain authority with keyword optimization and backlinks
  • Keep abreast of current knowledge of the latest digital marketing trends, best practices, and channels to keep us ahead of the competition.
  • Efficiently manage several advertising programs on various platforms




  • Excellent verbal and written communication skills in English
  • A minimum of five year experience managing consumer online and digital marketing campaigns for high traffic websites, preferably with a financial institution or a retailer.
  • Proficiency with search engine marketing, Google Analytics or similar applications
  • Advanced knowledge and experience working with a content management system
  • Google Analytics certified
  • Minimum 3 years of experience in deep data analysis utilizing software such as Microsoft BI, and Tableau
  • Ad Agency and vendor management experience required
  • Traditional or digital marketing, copywriting and graphic art design experience in an advertising or promotional environment is preferred.

Job Details

Total Positions:
1 Post
Job Shift:
Second Shift (Afternoon)
Job Type:
Full Time/Permanent
Job Location:
Minimum Education:
Degree Title:
Master of Science degree in computer science or Business Data Analytics. Or Master of Science in Marketing and Communications
Career Level:
Experienced Professional
Minimum Experience:
5 Years (Proven experience in Digital Marketing with emphasis on deep Data Analytics)
Apply Before:
Mar 03, 2018
Posting Date:
Feb 01, 2018
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RainSoft Financials (Pvt) Ltd.

BPO · 11-50 employees - Karachi

RainSoft Financials (Pvt.) Ltd. is an IT and IT enabled off-shore BPO service provider for the US financial services industry. RainSoft is a sister company of a US based financial institution. We develop software products and provides BPO services to the US financial services industry.