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SEO Responsibilities
- Develop optimization strategies that increase the company’s website search engine results rankings
- When conducting paid search campaigns, the SEO Specialist will execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI
- Manage the expenses of SEO campaigns, staying on budget, estimating monthly costs and reconciling differences
- Closely collaborate with web development team to ensure SEO best practices are properly followed throughout website content
- Work with editorial and marketing teams to drive SEO in content creation and content marketing
- Take responsibility for page optimization for search engine marketing
- Perform ongoing keyword research, discovery and optimization for new relevant keywords to use throughout the company website and marketing materials
- Research and implement search engine optimization recommendations
- Create and execute link building strategy
- Change website architecture, content, linking and other factors to improve SEO positions for target keywords
- Determine measurable goals that demonstrate improvement in marketing efforts
- Monitor daily performance metrics with SEO tools such as Google analytics to understand SEO strategy performance
- Collaborate with others within the marketing department to manage SEO strategy
- Write compelling and high-quality website content, including blog posts and page descriptions to improve website search results
- Monitoring search algorithms set by search engines to keep up with changes in the SEO landscape
- Developing and integrating content marketing strategies
- Using social media to distribute content and encourage external sites to link back to the site of the organization
Skill Set
- An ability to work with numbers
- Knowledge of audience targeting
- Configure Facebook events
- Ad Copywriter experience
- Understanding the Facebook sales funnel
- Conversion rate optimization (CRO) landing page knowledge
- Facebook competitor analysis
- Social media strategy
- Prioritization
- Project Management
- Research Minded
- Strong writing skills
- Web Coding
- Content Marketing
Skills
Job Details
Industry:
Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Gender:
No Preference
Minimum Education:
Masters
Career Level:
Experienced Professional
Minimum Experience:
4 Years
Apply Before:
Jan 04, 2023
Posting Date:
Dec 03, 2022
Diversity Inclusion:
We value diversity of our employees. All qualified applicants will receive fair consideration without regard to genders or socio-economic backgrounds.
Work Environment
Supervisor’s gender:
Male
Percentage of female coworkers:
1-9%
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