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Email Marketing Manager

RashFlash

Lahore , Pakistan

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Posted Jul 13, 2022 354 views

PKR. 175,000 - 300,000/Month

Job Duties & Responsibilities:

Create our email outreach strategy to grow engagement and lifetime value of our large and growing customer base
Manage the operations of a highly visible email marketing program (and related projects), including identifying target audiences and executing campaigns
Drive the timing, messaging, testing, creative development, and analysis/key insights for email, SMS, and mobile push campaigns
Work closely with cross-functional teams to implement email programs that support business updates, announcements, marketing campaigns and sales activities
Ensure that digital customer communication is as effective as possible
Set-up and deploy email campaigns inclusive of marketing, lifecycle and transactional email programs
QA and approve all email campaigns to ensure creative content, links, and copy are all correct
Create, maintain, and update automated workflows
Stay up to date and current on eCommerce trends and insights

Requirements & Qualifications:

Experience working with eCommerce ESP platforms
4+ years of experience in marketing with executing highly visible online customer experiences
Strong project management skills, highly organized and demonstrated ability to execute projects on time or early
Proven ability to translate analytic data into strategic insights that drive successful marketing programs
Strong experience with email marketing, lead nurturing, marketing automation and web analytics
Must be able to operate both strategically and tactically in a high-energy, fast-paced environment
Demonstrated experience using analytical tools to measure performance, determine improvements and innovations, and make adjustments accordingly
Creative and insightful problem solver; customer-focused and ability to build detailed targeting and excellent experiences for customers
Strong interpersonal skills to collaborate effectively with cross-functional teams, specifically with products and technology, and marketing operations
Knowledge of email best practices including deliverability, personalization, segmentation, testing, and reporting
Working knowledge of HTML and CSS

KPI’s:

Must meet deliverability rate goals
Must meet click-through rate goals
Must meet CTO rate goals

Skills

Mass Email Marketing Email Campaign Handling Email Strategies Marketing Software Command

Job Details

Industry:

Information Technology

Functional Area:

Marketing

Total Positions:

2 Posts

Job Shift:

Rotating

Job Type:

Full Time/Permanent

Job Location:

Paragon City, Lahore, Pakistan

Gender:

No Preference

Minimum Education:

Intermediate/A-Level

Career Level:

Experienced Professional

Minimum Experience:

3 Years

Apply Before:

Aug 14, 2022

Posting Date:

Jul 13, 2022

RashFlash

Information Technology · 11-50 employees - Lahore

Web development is Our passion. We specialize in making Web based applications this includes browser based games , html 5 canvas and Svg based drawing applications.