§ Plan, develop, implement and manage Digital Marketing strategy for the company
§ Oversee a social media strategy using website, Facebook, Twitter, LinkedIn pages
§ Write content for website and all other social media tools, forums, blog sites and update content periodically
§ Write creative and business content for brochure, leaflets and other marketing collateral of the company
§ Promote all RDS Products & Services online in all channels of digital space
§ Manage email marketing campaigns in close coordination with sales and telesales team
§ Launch specific optimized online advertisements to increase RDS brand awareness
§ Track and analyse traffic flow to website and other social media tools and generate reports
§ Manage Product launches and other Industry, customer and networking events organized by the company
§ Close liaison with in-house IT/MIS/Multimedia resources currently available to run specific online marketing activities
§ Identify new trends in Digital and Social media marketing and implement them in-house to ensure RDS brand is at the forefront of Industry
§ Prepare monthly Newsletter and distribute them to all stakeholders through various channels
§ Monitor competition on various digital channels and suggest improvement
§ Generate leads for sales and help them in closing by building strong brand image and marketing communication
§ Occasional BTL field activities in various business areas in close coordination with sales such as Kiosk activities, trade shows etc.
Redtone is an LDI operator of Pakistan.