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Job Description

  • Responsible for developing and executing entity-specific annual marketing strategies and plans that support the encompassing entity-specific business strategy and goals.
  • This includes achieving market share goals, service line volume growth goals, and specialty specific goals, as well as entity brand awareness, preference, image and loyalty goals.
  • Develops and executes entity-specific annual marketing plans that support entity’s business strategy and service line growth goals and objectives.
  • Plans are developed and executed on time and within budget. Works collaboratively across Unit-specific and RMI system Marketing, Communications/Public Relations, Web Services, and Physician Liaison teams to ensure alignment of messaging and minimize redundancies in market presence or messaging within and across service areas.
  • Develops and leverages brand building strategies to increase awareness, preference, and image of the organization brand.
  • Directs, managers and implements all traditional and digital advertising and platforms including entity-specific websites and social media platforms.
  • Utilizes data to geo-target initiatives that will drive market share and volume growth goals.
  • Utilizes CRM platform to plan, target, monitor and measure traditional and digital advertising campaigns. Managers advertising planning, reports, and analysis through CRM platform.
  • Develops engaging web content and ensures that the entity-specific initiatives aligns with brand standards and positioning.
  • Responds to social media posts as per and within social media policy and guidelines.
  • Collaborates and builds strong relationships with executive leadership, as well as service line administrative and physician leadership.
  • Collaborates with the Director of Corporate Communications and Public Relations to develop and implement entity specific internal and external communication and media relations initiatives.
  • Serves as entity specific spokesperson as needed.
  • Develops and manages entity-specific marketing budget.
  • Provides quarterly budget reports against budget.
  • Develops and maintains an entity-specific marketing dashboard that aligns with the system marketing dashboard to measure the effectiveness of annual marketing plans against budget projections.
  • Develops, manages and directs entity-specific internal resources and/or external resource pool to ensure plans and projects are executed on time and within budget.
  • Collaborates with the Different Unit Directors to develop and implement entity-specific voice of customer market research.
  • Recommends enhancements to revisions to entity specific marketing strategy based on market research results.
  • Manages all projects systematically to ensure projects are delivered on time and within budget.

Job Details

Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Department:
Marketing & Sales
Job Location:
Hayatabad, Peshawar, Pakistan
Gender:
No Preference
Minimum Education:
Bachelors
Degree Title:
BBA / MBA Marketing or Equivalent
Career Level:
Department Head
Experience:
8 Years - 10 Years (Agency experience would be an added advantage. Preference will be given to professionals with leadership experience in international and local healthcare)
Apply Before:
Nov 15, 2020
Posting Date:
Oct 29, 2020
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Rehman Medical Institute, Peshawar

Healthcare / Hospital / Medical · 2001-2500 employees - Peshawar

Located at the gateway of Khyber, Rehman Medical Institute has revolutionized the concept of medical care in the KP. For the first time ever, the people of this area have access to healthcare facilities of international standards. The founder, Prof. Muhammad Rehman with a vision of providing qualit ...Read More

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