Develop and execute trade marketing plans to support product visibility and sales growth.
Coordinate with Sales, Marketing, and Supply Chain teams to ensure smooth implementation of trade activities.
Drive in-store visibility through POSM planning, placement, and execution across all retail and pharmacy channels.
Monitor market trends, competitor activities, and trade dynamics to provide actionable insights.
Plan and manage trade promotions, sampling campaigns, and product launch activities.
Build strong relationships with distributors, pharmacies, and modern trade partners.
Conduct regular market visits to assess execution, brand visibility, and compliance with trade guidelines.
Track and report on trade marketing KPIs, including ROI and promotional effectiveness.
Manage budgets for trade activities and ensure cost-efficient execution.
Support training sessions for field teams regarding promotional plans and product visibility guidelines.
Ensure availability of marketing materials and coordinate logistics with vendors/agencies.
HR solutions for management and organization development. Staff & payroll outsourcing, recruitment & executive search and blended learning are the key services offered by us. In addition, our consulting team Think HR manages a variety of services which include organization design & restructuring, innovation, leading change, leadership development and executive coaching.