Summary:
Rezaid is seeking to hire a Digital Marketing Specialist to join our Lahore office. Working in an agile software development environment, the individual will be the sole person responsible for developing, initiating, creating and overseeing a long-term digital marketing strategy.
We’re looking for someone with experience in copywriting, art direction and social media who is now ready to step up to the challenge of developing and leading a company’s entire digital strategy.
You will have a strong grasp of current marketing tools and strategies and be able to manage integrated digital marketing campaigns from concept to execution. You will lead the marketing team, and work with supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.
Responsibilities
Plan digital marketing campaigns, including web, SEO/SEM, email, and social media
Identify new trends in digital marketing, evaluate new technologies and ensure brand consistency in all we do
Measure and report performance of digital marketing campaigns, and assess against goals (ROI and KPIs)
Report directly to the managing director
Plan, execute, and measure experiments and conversion tests
Research, create and share well written content appropriate for targeted networks to spread our brand
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Build and manage the company’s social media profiles and presence,
Skills/Requirements
BS/MS degree in digital marketing or a related field
Minimum of five years digital marketing experience in B2B digital marketing with at least 2 yrs in a management role
Must have an attractive and engaging style of blog/copy writing
Demonstrable experience leading and managing SEO/SEM, marketing database, email and social media campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Experience working with Wordpress CMS
A working knowledge of HTML, CSS, and JavaScript development and constraints is preferred but not essential
Strong analytical skills and data-driven thinking
Editing and writing skills: You need to devise and edit content for various digital platforms. Writing blog posts is an integral part of the job
Speaking skills: These will mainly be deployed internally. You will need to be able to explain coherently to others, who may not be familiar with the medium, how digital technologies work and what their marketing application is
Video editing skills: Website and social media content will not just be text but frequently visual as well
Web development skills: You will need sound knowledge of HTML/JavaScript, strong knowledge of search engine optimization and advanced Word and PowerPoint skills
Project management skills: You will need to be good at handling time-sensitive projects and working to deadlines
Benefits:
Rezaid is committed to providing learning opportunities, quality of work, and work-life balance to its employees. Our benefits package includes:
Market-leading salary
13th cheque
Flexible working hours
Annual salary increase
Medical coverage
Provident Fund
Employee performance-based bonus
Professional development budget
UK client visits
Daily staff lunch
Job Details
Innovation and staying ahead of the curve is the key to success when it comes to doing business. But we understand that for many growing companies in the UK it can be hard to source the technical talent needed to constantly innovate given the current skills shortage the sector is facing. However, Asian countries are experiencing a technology boom, have a glut of high quality software engineers, many of whom have experience of working in the UK. So, how can fast growing, innovative and ambitious SME’s take advantage of this talent when it’s based overseas? That’s where we come in. Based in Manchester, Rezaid (UK) forms one half of an exclusive partnership with its sister company, Rezaid (Asia). Together, we provide bespoke software development services to close the productivity gap of high growth UK SMEs. Sharing a single ownership, both halves of the partnership benefit from a common operational structure, and the free flow of staff and ideas from within the UK and Asia. Our unique in-shoring model.
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