Posted Jul 11, 2019
Rezaid is looking for a qualified Digital Marketing Manager to take the lead in developing successful, long-term digital marketing strategies.
You should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence.
Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives.
The successful appointee will have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. The manager will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.
Responsibilities
- Plan and execute all digital marketing campaigns, including web, SEO/SEM, email, social media, blogs and display advertising
- Design, build and maintain our social media presence across all digital channels
- Manage and improve online content, considering SEO and Google Analytics
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Collaborate with agencies and other vendor partners
Requirements
- BS/MS degree from reputable university. Preference will be given to individuals with qualifications and/or experience from the UK
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g. Google Analytics, SEMrush, MOZ etc)
- Experience in setting up and optimising Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
Job Details
Innovation and staying ahead of the curve is the key to success when it comes to doing business. But we understand that for many growing companies in the UK it can be hard to source the technical talent needed to constantly innovate given the current skills shortage the sector is facing. However, Asian countries are experiencing a technology boom, have a glut of high quality software engineers, many of whom have experience of working in the UK. So, how can fast growing, innovative and ambitious SME’s take advantage of this talent when it’s based overseas? That’s where we come in. Based in Manchester, Rezaid (UK) forms one half of an exclusive partnership with its sister company, Rezaid (Asia). Together, we provide bespoke software development services to close the productivity gap of high growth UK SMEs. Sharing a single ownership, both halves of the partnership benefit from a common operational structure, and the free flow of staff and ideas from within the UK and Asia. Our unique in-shoring model.
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