Online Marketing Specialist

RIWAYAT Textile is seeking a dedicated Online Marketing Specialist with at least 2 years of experience to join our marketing team. This role focuses on developing and executing effective digital marketing strategies that drive brand awareness and customer engagement across various online channels. The ideal candidate possesses strong skills in Search Engine Optimization, Social Media Marketing, and Facebook Ads, enabling the promotion of our textile products to a diverse audience. This position does not involve managing a team but requires close collaboration with other departments to achieve marketing goals and support company growth initiatives. The Online Marketing Specialist will actively monitor and analyze campaign performance, identifying opportunities to optimize and improve digital outreach. This role demands creativity, attention to detail, and the ability to adapt to emerging trends and technologies in the online marketing landscape. By leveraging powerful marketing tools and techniques, the specialist contributes to building the RIWAYAT Textile brand presence, driving traffic to our digital platforms, and increasing sales conversion rates.

Responsibilities

Develop and implement comprehensive online marketing campaigns using Search Engine Optimization techniques to enhance website visibility.
Create and manage engaging content across social media platforms to grow the companys digital presence and interact with potential customers.
Plan, execute, and optimize Facebook advertising campaigns targeting appropriate audience segments for maximum return on investment.
Monitor key performance indicators and analyze online marketing metrics to assess the effectiveness of digital campaigns and adjust strategies accordingly.
Conduct keyword research and competitive analysis to improve SEO rankings and drive organic traffic to company websites.
Collaborate with graphic designers, content creators, and other team members to produce high-quality promotional materials and marketing assets.
Stay up-to-date with the latest digital marketing trends, tools, and best practices to maintain a competitive edge in the textile industry market.
Test and evaluate various digital marketing tactics and techniques to identify the most efficient ways of attracting and retaining customers.
Maintain accurate records of campaign budgets, timelines, and deliverables to support project management and reporting requirements.
Support company branding efforts by ensuring consistency in messaging and aesthetic across all online channels.