Posted May 07, 2018 62 views
- Work closely with the department of marketing and public relations to develop story concepts and writes compelling press releases, public service announcements and media advisories to place in local, regional and national news media; plans and executes a hometown publicity program.
- Works extensively with other campus departments to garner newsworthy public relations stories; cultivates relationships with faculty, staff and students as sources for news and feature stories.
- Collect, compile and maintain media contacts list/database.
- Send media kits, press releases and pitch stories to appropriate media outlets.
- Communicate promptly and effectively to requests for response, research, quotes, photos, interviews and information from media contacts; gathers answers through communication with colleagues, usage of historical/archival material, student contact or outside sources.
- Writes and edits material for news media, college publications, the website and other audiences; ensures photographic coverage for publicity and publications and assists in advertising creation and placement.
- Collect, compile and maintain media clip archive; responsible for monitoring all press clippings and information sources for Roots Events.
- Collect, compile and disseminate the master university calendar of events and website calendar to internal and external audiences.
- Work with the marketing and public relations to assist in the development of marketing and advertising plans for on-campus programs through media buying and placement.
- Assist Executive in annual planning and budgeting and operates within approved budget.
- Assist the offices of event planning, alumni relations and development with special events.
- Develops and maintains current faculty expert list, publishes to the website and promotes to the media.
Job Details
Roots International Schools
Background & History/strong Roots International Schools is part of Roots School System founded in 1988 by Mrs. Riffat Mushtaq Aizaz-e-Fazeelat which is distinct in its academic standards and all round development of the child. RIS, metropolitan schools are labeled and founded by her son Mr. Walid Mushtaq who himself is a celebrated national educational icon and decorated educational counselor, to help scale education, learning and teaching as per the aspiration of the 21st century child. As we reach 27 years of academic excellence - one quarter of a century, Roots International Schools today is synonymous with academic excellence, student achievement, social entrepreneurship, opportunity and discovery for students, parents, teachers and community. Students who study here are passionate about their subjects, qualifications and are dedicated to expanding their knowledge of the world around them. In the sphere of college education, Roots remains a place that dares to be a little different. It is our academic focus and personal attention to each and every student that makes us distinct. Celebrating diversity, creativity, vitality & excellence/strong Roots International schools has gained recognition as an International educational institution recognized at National as well as International level commonly labeled as a school of achievement, excellence, excitement, opportunity and discovery. Roots International Schools is a model institution styled on the modern educational system of International standards especially designed to meet the requirements of the child in his early, formative years by involving the three Es Exposure, Expansion and Exploration. Roots today is beyond education and schooling; it is changing the national education landscape through its award winning curriculum, beyond the classroom teaching and learning initiatives, teacher training programs, qualifications, results, achievements, thus promoting social change and community re-engineering. The
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