Posted May 09, 2026 98 views
The position requires a self-motivated, target-driven professional capable of independently managing multiple field assignments and working efficiently under pressure. The Market Surveyor is expected to apply sound knowledge of market survey techniques, statistical analysis, and competitive analysis while ensuring the accuracy and reliability of collected data. Frequent travel is essential as this role includes extensive market visits and direct interaction with customers and competitors. Strong observation, negotiation, and problem-solving skills are critical to effectively handling the challenges that arise during fieldwork and to delivering insightful, professional reports that inform product development and marketing strategies at Royal Fans.
Responsibilities
- Design and implement comprehensive market surveys to gather accurate and relevant data on consumer preferences, competitor activities, and market trends.
- Conduct field visits and interviews using structured and semi-structured methods ensuring high-quality data collection.
- Analyze collected data using statistical techniques to identify patterns, trends, and potential market opportunities.
- Prepare detailed, clear, and professional reports that summarize findings and provide actionable recommendations for business strategy and product development.
- Maintain meticulous records of data collection procedures, interview summaries, and survey results to ensure traceability and validation.
- Monitor and evaluate the competitive landscape, identifying strengths and weaknesses in Royal Fans offerings.
- Collaborate with sales and marketing teams to align market insights with organizational goals and strategies.
- Manage multiple field assignments simultaneously, prioritizing tasks effectively to meet deadlines without compromising quality.
- Utilize MS Office tools, especially Excel, for data organization, analysis, and presentation of market research results.
- Continuously update knowledge of market survey methodologies, industry trends, and emerging technologies to enhance research quality.
- Demonstrate strong observation and negotiation skills when interacting with respondents and key market players to maximize data reliability.
- Travel frequently to various market locations to conduct surveys, ensuring comprehensive coverage across targeted geographic areas.
- Work independently, exercising sound judgment and initiative to solve problems encountered during research and data collection.
- Maintain confidentiality and ethical standards in handling sensitive market information and customer data.
Skills
Royal Fans
pRafiq Engineering Industries (Pvt) Ltd are the proud manufacturers of renowned brand ROYAL FANS. Established in 1958, ROYAL's success is atoned to its commitment to Quality, Innovation and growth. One of the leading Fan brands in Pakistan, ROYAL FANS is now exporting its products to various countries including Afghanistan, Iraq, middle East, Saudi Arabia, Sudan, Bangladesh etc The Company's manufacturing facility is located in Gujrat. Marketing operations are conducted from Lahore./p
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