The person will mainly be responsible for managing product portfolios (planning/budgeting/promotional ATL, BTL activities/consumption of products) with the below mentioned:
Strategic Planning and Information Analysis:
- Analyze competition in existing markets & effectively utilize the information to recommend business development strategies for future growth of a given set of brands.
- Make marketing plan/goals for a given portfolio, suggest and execute a strategy to meet goals.
- Make positioning boards and highlight USPs of the new brands by working with, farmers, dealers, technical sales staff, and advertising agencies.
- Develops monthly and quarterly reports for management based on Pre & Postmarketing analysis,
- Product sale analysis, Surveys, etc.
- Leads the post communication evaluation process and shares learning.
Cross - Function Coordination:
- Prepare business strategy and growth plans for Plantations and vegetable crops.
- Train sales team on brands strategy.
- Play a key role in supporting them to achieve their targeted volumes.
- Coordinate and work with the Development team, find new opportunities for business growth.
- Provide forecast according to yearly needs/requirements.
- Work with Supply Chain.
- Propose and manage product marketing budgets.
- Work closely with the Finance team.
Innovative Technique & Research:
- Finding out new campaigns, activities and implement them. Contributes to ideas that are out of the box and translates to new projects
Physical Requirements:
- Must be able to travel and do fieldwork as and when required per business need.
Personal Qualities:
- Strong interpersonal skills
- Excellent written and verbal communication skills
- Strong research and analytical skills
Job Details
Rozee is Pakistan's # 1 online job site which connects talent with opportunity. Rozee provides services to job seekers and employers by providing them one platform for job searching and hiring, respectively. As Pakistan’s largest online recruitment platform, it is used by over 100,000 employers and 9.5 million professionals. Since its inception, Rozee’s platform has facilitated over 1 million job placements and has the largest database of searchable CV’s in Pakistan.
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