- Plan and execute all digital marketing, including SMO, marketing database, email, social media and display advertising campaigns.
- Design, build and maintain our social media presence.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights.
- Running PPC campaigns & writing powerful CTAs to convert visitors.
- Brainstorm new and creative growth strategies.
- Plan, execute and measure experiments and conversion tests.
- Collaborate with internal teams to create landing pages and optimize the user experience.
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
- Instrument conversion points and optimizes user funnels.
- In-depth experience with website analytics tools.
- Research and Create strategies for SEO trends across channels such as mobile, and social media platforms etc.
- Stay on the cutting edge of SEO best practices tools and techniques to develop new ideas forward for testing and beta initiatives.
- Will be required to understand how to use various tools and channels, such as web analytics, search engine optimization and social media, to promote products and services offered by the company.
- Analyzing search engine optimization activities and making the necessary modifications to update and modify website content according to Google/ Bing quality guidelines.
- Advanced knowledge of HTML, JavaScript, and CSS and how they impact search indexing.
- Research and test campaigns with new strategies to expand our reach or lower cost-per-acquisition.
- Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs.
- Create landing pages and lead-gen forms for our content to distribute through relevant paid programs.
Skills
Job Details
Rozee is Pakistan's # 1 online job site which connects talent with opportunity. Rozee provides services to job seekers and employers by providing them one platform for job searching and hiring, respectively. As Pakistan’s largest online recruitment platform, it is used by over 100,000 employers and 9.5 million professionals. Since its inception, Rozee’s platform has facilitated over 1 million job placements and has the largest database of searchable CV’s in Pakistan.
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