Search Engine Marketing Expert

THE ROLE:

Our newest performance marketer will manage and execute the Google/Bing search, shopping, and YouTube campaigns for key clients. Using your creative and critical thinking chops, plus Search expertise, you will be in charge of guiding strategy and making tactical decisions. 

You should be able to produce and communicate high-quality insights and reports while operating independently.

About You 

• 2-3+ years of search marketing experience (ideally e-commerce)

• Experience with additional performance marketing channels, including paid social, display advertising, or email marketing preferred

• Strong data analysis skills. Experience with Microsoft Excel/Google Sheets and advanced functions such as pivot tables, calculated fields, and vlookups required.

• Exceptional attention to detail, including the ability to execute digital marketing campaigns without error

• Strong critical thinking skills

• Strong writing, editing, and proofreading skills, including the ability to create and update slideshows and decks

• Demonstrated ability to collaborate with a team in the management and execution of digital marketing campaigns

• Knowledge of Google Analytics and ability to demonstrate alternative campaign success metrics not found within the Google Ads UI

Responsibilities

• Implement and manage all aspects of paid search, shopping, and YouTube campaigns

• Perform day-to-day optimization for bid strategies, quality score and ad position

• Write, edit and test ad copy

• Optimize campaigns for target CPA and target ROAS

• Conduct keyword research and profitability analysis based on historical metrics/data

• Create and optimize Google Shopping feeds

Step One

Apply: 

Upon completion and submission of the application and the challenge, the hiring manager associated with the position will review your work. The hiring manager will reach out to schedule a call to review the work you have completed and conduct a phone interview.

Please come with any questions you might have about the project, the role, or the company. We are happy to spend as much time as is needed to get to know one another. As the work you will submit during the interview challenge will represent your thought process and technical skills, this is more about getting to know one another more than a technical interview. We genuinely believe that every team member should be passionate and excited about the project and work with one another to find success. 

Step Two 

Phone interviews with Team leads and CEO. After reviewing your challenge submission, should we decide to proceed, we will notify you.

Step Three 

Meet the team, After our phone interviews should your candidacy be considered further you will be given the opportunity to meet the team and learn a bit more about how we work. This is a collaborative effort, we firmly believe that finding the right fit on both sides is very important for long term success. 

The Challenge  Context

“Tom’s Outdoor Apparel” is an online clothing store. They are running a successful Facebook advertising campaign for the past three months, whose objective is to drive purchases. Using the attached dataset, please answer the following questions. Please upload the spreadsheet document you used to answer the questions.

Challenge Files

Basic Problem Statement 

Analyze the advertising campaign and provide your insights and interpretations of the dataset.

Challenge: Provide Tom’s Outdoor Apparel with analysis

• Identify which prospecting audience drove the lowest overall cost per purchase? State the cost per purchase?

• Calculate the percent change in total click-through rate from October to November?

• Tom’s Outdoor Apparel uses the following convention to name their Facebook ads: 

[Ad Type]_[Clothing Type]_[Clothing Color]. 

For example: image ad featuring red shirts →  “Image_Shirt_Red” 

• Identify how many different colors Tom’s Outdoor Apparel advertised?

• State which color drove the lowest cost per purchase?

• Identify the item/color combination that drove the highest cost per purchase?

• Tom’s Outdoor Apparel wants to manufacture a piece of clothing in a new color. Suggest which color would you think they should choose and justify why?

• Suggest three optimizations Tom’s Outdoor Apparel should implement to reduce the cost per purchase of their Facebook ad campaigns.

• Provide a description of how you would test this. Please include specific details.

  • Tom’s Outdoor Apparel current ad creative features each of their products against a white background. They recently received a new set of creative images featuring their products being worn in everyday situations. Tom’s Outdoor Apparel wants to identify which creative set (current white, or new everyday) earns a better cost per purchase on Facebook.

Expected deliverables 

• Detailed answers to the questions

• Link to the spreadsheet with details of solutions

Submission 

Use the link below to submit your application and challenge-response. 

• Ideally, the response to the challenges is a single document with sub-links to relevant work.

• We are very flexible on specific formats and tool choices: Google docs, HTML, Figma, Plain text, etc.

Apply by clicking here and submitting all required fields.