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Marketing Manager

The Marketing Manager is responsible for support of the Marketing Department in all aspects of its operation. The position requires planning and execution of special events, public relations efforts, merchant communication and relations, community relations and philanthropic outreach, tourism program support, advertising and collateral production and sponsorship programs. The position is responsible to ensure appropriate representation of Safa Gold Mall. The Marketing Manager is charged to ensure that the programs, events and activities are in line with the Marketing Plan goals and strategies as well as The Forbes Company standards.

Marketing Manager Accountabilities

Special Event and Marketing Program Management
Concept, planning and implementation of all event initiatives.
Mall sponsored community events, merchandising events, fundraising events, tourism events, third party / partner events and retailer based events
Establish special event budget and manage event costs.
Provide General Manager with planning and progress for each event.
Prepare event notifications outlining responsibilities to ensure event needs are communicated to department heads and teams.
Document each event and create event recaps that include: photos, return on investment, retailer / partner results, press clippings, tear sheets as well as event summary.
Preparation of promotional materials and collateral to support events.
Orchestrate merchant participation in Mall sponsored and endorsed partner events.
Select and order premium items to support events and ongoing programs.
Oversee programs and initiate activities and outreach.
Attend community functions to promote the Mall.

Social Media and Public Relations

Set annual and quarterly goals for Social Media platforms.
Work with digital marketing coordinator to set social promotional calendar.
Establish social media strategy.
Oversee social media voice to maintain brand consistency.
Establish annual press release distribution plan and manage schedule.
Create press releases.
Direct 3rd party writers and bloggers.

Advertising

Responsible to ensure that Safa Gold Mall website is in line with brand.
Initiate and oversee website updates.
Responsible for email blasts promoting Mall and its retailers.
Responsible to secure retailer assets for website and LEDs.
Assist in ad campaign planning and execution.
Manage the media insertion schedule.
Ensure that Mall signage is current.

Administrative

Develop annual marketing plan including establishing goals, strategies and tactics.
Analyze merchant sales results and apply strategies to support merchant sales.
Secure sales input for anecdotal corporate reporting.
Handle holiday sales reporting for seasonal photo and gift card.
Attend community functions and business meetings.
Merchant communication via monthly reports, meetings, email and memos.
Oversee handling of charitable donations.
Monitor inventory levels of premium items, collateral and marketing supplies.
Compose the Events and Marketing section of the monthly corporate and merchant reports.

Miscellaneous

Assignments given by the General Manager.
Update General Manager on a daily basis.
Answer inquiries from merchants, guests, vendors and sales solicitations.
Assign tasks to staff and follow up as needed.

Key Qualifications for the Marketing Manager

A minimum masters degree or equivalent
Strong organizational skills
A minimum of 3 years of experience in event management
Social media knowledge and strategy skills
Public relations skills
Well rounded oral and written communication skills
Supervisory experience
Negotiation skills
Proficient in use of computers particularly Excel, Microsoft Word and PowerPoint.

Experience preferred but not required

Shopping center or other entity event management experience
Experience in developing and implementing a marketing plan, goals and strategies
Budget preparation and variance control
Managing advertisements

Skills

Marketing Fulfillment Google Ad Words Cooordination Skills Presentation Skills Relations Management Email List Generation

Job Details

Industry:

Real Estate/Property

Functional Area:

Marketing

Total Positions:

1 Post

Job Shift:

First Shift (Day)

Job Type:

Full Time/Permanent

Job Location:

Islamabad, Pakistan

Gender:

No Preference

Minimum Education:

Masters

Career Level:

Department Head

Minimum Experience:

5 Years

Apply Before:

Sep 12, 2022

Posting Date:

Aug 11, 2022

Safa Gold Mall

Real Estate/Property · 101-200 employees - Islamabad

Safa Gold Mall is the Regions Premier Shopping, Lifestyle & Entertainment Destination. The Safa Gold Mall is a unique experience of shopping and entertainment with the class of environment you would love to live with, located in the hub of Islamabad’s most sophisticated area. Safa Gold Mall has an average footfall of 10-12 thousand visitors per day in which 30-40% visitors are our esteemed foreign guests. Safa Mall has everything for every type of visitor from shopping to the health and state of the art fitness club, sauna bath and a swimming pool. Multiplex cinema screens are underway and to be completed till the start of next year which is the only lacking in mall till the date. Every age group does have attractions for them in the mall and we are proud to have our satisfied valued customers (brands) and visitors. Mall has its own internal security system and under roof valet parking of complete two floors including the external parking for hundreds of vehicles. Safa Gold Mall has been designed especially focusing on the highest standards of lifestyle and shopping for the citizens of Islamabad and our esteemed visitors of other cities and countries.

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