Posted Jul 23, 2020 4 views
Key Responsibilities:
- Creating, developing & implementing effective paid search strategies·
- Executing & optimizing many PPC campaigns simultaneously·
- Overseeing campaigns across a number of search platforms (e.g. Google AdWords, Bing)·
- Targeting selected audiences through researching keywords·
- Managing campaign budgets & adjusting bids to optimize the ROI·
- Tracking daily, weekly & monthly KPI's to identifying opportunities for improvement·
- Reporting KPI's to management on a regular basis through various dashboards·
- Producing engaging, clear & concise copy for campaigns·
- Ensuring that campaigns are aligned across multiple channels·
- Building and strengthening key relationships across PPC ad platforms and various vendors·
- Reducing the risk of click fraud·
- Staying current with PPC & SEM trend and techniques
Requirements:
- Minimum of 3 years' experience as a PPC Manager or Digital Marketing Specialist·
- Strong analytical skills and dashboard creation·
- Understanding of digital marketing concepts and SEO·
- Experience with multiple platforms, e.g. AdWords, Facebook, Yahoo, Bing·
- Working knowledge of Google Analytics or similar analytical tools·
- Excellent communication, both verbal and written·
- Analytically minded and strong in arithmetic·
- BSc/BA in Marketing, Digital Media or a related field
Skills
Job Details
Salsoft Technologies
pSalsoft Technologies is a dynamic IT company. It was established in 2001, the basic idea for business initiation was to bring a harmonized, strong motivated and highly skilled team of specialists into a very mature and well-designed IT outsourcing business process in order to make a difference in the service value./p
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